Brand Tone

sophisticated, conscientious, and authentic

Brand Values

• •Sustainability and Slow Fashion
• •Local & Ethical Production
• •Inclusivity in Sizing
• •Quality and Craftsmanship
• •Made-to-Order Model

Best Practices

• •Lead with Values: Every piece of copy should connect back to the core values of sustainability, local production, and quality. Use phrases like "consciously crafted," "sustainably sourced," and "ethically made in the UK."
• •Tell the Founders' Story: Leverage the rich history of Jean Hare and Robin Key. Mentioning their experience with London Fashion Week and high-profile clients adds credibility and a touch of rebellious glamour.
• •Educate the Customer: Clearly explain why the made-to-order model is a benefit (reduces waste, better for the planet) even if it means a longer wait. Transparency builds trust.
• •Emphasize the Sizing Difference: The unique sizing approach is a major differentiator. Create content that explains how it works and highlights the benefit of a "semi-bespoke" fit, making potential customers feel understood.
• •Maintain a Confident, Sophisticated Tone: Avoid casual slang or overly trendy language. The copy should reflect the premium, thoughtful nature of the products—intelligent, elegant, and assured.

Social Perception

Currently limited due to lack of significant online presence; no external reviews or social media activity. Perception is solely based on their website, potentially seen as an exclusive 'hidden gem' or a new brand yet to build reputation. Absence of social proof is a notable gap.

Copy Examples

• •The Regent Jacket isn't just a garment; it's a statement against the transient trends of fast fashion. Designed in our London studio and crafted from UK-sourced textiles, its sharp tailoring is a nod to our Savile Row inspirations. Each jacket is made to order, ensuring a more personal fit and a smaller carbon footprint. This is timeless British design, built to last a lifetime.
• •We are Jean Hare and Robin Key. After years of designing for London's most discerning boutiques and dressing music icons, we grew disillusioned with an industry that valued disposability over durability. Key and Hare is our solution: thoughtfully designed, locally made slow fashion. We create sustainable, capsule collections for those who believe that true style is about quality, not quantity.
• •Tired of clothes that don't fit and don't last? We design for real body shapes and produce in small, sustainable batches here in the UK. Discover fashion that is made for you, and made with integrity. Key and Hare: Wear the change.
• •Slow Fashion, Fast Forward Your Style
• •Fashion should be personal, from fit to footprint. That’s why we’ve redefined sizing with four distinct body shapes and produce every piece to order in the UK. It's not just about looking good; it's about feeling seen and making a conscious choice. #KeyAndHare #SlowFashion #MadeInUK #SustainableStyle