Brand Tone

Elegant, gentle, artistic, evocative, thoughtful, personal, and warm.

Brand Values

• •Artisanal Craftsmanship
• •Connection to Nature
• •Individuality and Self-Expression
• •Timeless Elegance
• •Authenticity and Passion

Best Practices

• •Create a "Voice & Tone" Guide: Document key terminology ("handcrafted," "delicate," "inspired by nature"), a list of words to avoid (e.g., "cheap," "mass-produced," "trendy"), and the core values. This ensures anyone writing for the brand speaks the same language.
• •Prioritize Storytelling Over Selling: Frame copy around the story—of the piece, the inspiration, or the founder. The sale should feel like a natural consequence of the customer falling in love with the brand's narrative, not the primary goal of the copy.
• •Use an "Elegant & Gentle" Filter: Before publishing any copy, read it aloud and ask: "Does this sound gentle? Does it sound elegant? Does it sound like us?" This simple check can help filter out language that is too harsh, generic, or sales-y.
• •Maintain Visual and Textual Harmony: Ensure the aesthetic of the visuals (soft, natural, clean) is always matched by the tone of the copy. A beautiful, soft-focus image paired with loud, aggressive text would create a jarring disconnect for the audience.
• •Engage with the Community in the Same Tone: When responding to comments, questions, and reviews, maintain the brand's warm, personal, and elegant tone. A personal response from the brand that uses the same gentle language reinforces the authenticity and values presented in the main content.

Social Perception

A high-quality, niche jewelry brand, perceived as aesthetic, trustworthy, personal, and ideal for gifting.

Copy Examples

• •Introducing The Ethereal Bloom Collection. Each piece, a whisper of nature's poetry, meticulously handcrafted to capture the delicate dance of a petal in the wind. Discover wearable art that tells your story. Link in bio to explore the collection. #KeyaJewellery #HandmadeWithLove #NatureInspired
• •Trace the intricate pathways of a forest with our Fern Leaf Earrings. Cast from a real fern leaf and handcrafted with loving precision, these earrings are a tribute to the quiet beauty of nature. Lightweight, elegant, and timeless, they are designed not just to be worn, but to be felt—a small piece of the wild, close to you.
• •At Keya, we believe that jewelry should be as unique as the person who wears it. That RQUOTEs why every single one of our pieces is slowly and thoughtfully handcrafted, waiting for a story to become a part of. This week, enjoy complimentary shipping on us as you find the piece that speaks to you. Crafted with love, for you to love.
• •Some moments deserve more than just a gift; they deserve a story. Mark your special occasion with a piece of handcrafted jewelry from Keya, inspired by the timeless beauty of nature. A testament to love, as unique as yours. Shop our curated collection of meaningful gifts.
• •From a simple sketch... to a piece of wearable art. ✨ This is how your Keya jewelry is born. #HandmadeJewellery #Artisan #SlowMade #CraftedWithLove