Brand Tone

helpful, modern, and solution-oriented

Brand Values

• •Innovation
• •Quality & Efficiency
• •Customer-Centricity/Value Creation
• •Convenience & Portability
• •Balancing Function and Appearance

Best Practices

• •Focus on Solutions: Clearly articulate how the product solves a customer's problem or makes their life easier (e.g., "never be embarrassed by crumpled clothes," "no more suitcase wrinkles").
• •Highlight Key Features with Benefits: Don't just list features (e.g., "1200W power"); explain the benefit (e.g., "soften the fabric and remove wrinkles quickly").
• •Use Clear, Concise Language: Avoid overly technical jargon. Make the information easy to understand and digest.
• •Maintain a Modern and Slightly Aspirational Feel: Words like "sleek," "stylish," "professional," and phrases like "quality lifestyle" can be used, but should be backed by tangible product benefits.
• •Acknowledge the Target Audience's Needs: Speak to the needs of busy individuals, travelers, and those who value both efficiency and aesthetics in their home appliances.

Social Perception

Customers often praise the compactness, portability, and ease of use of KEXI's garment steamers, particularly for travel. The quick heat-up time and efficient steam output are also frequently mentioned as positives. Some users find the design stylish. Good customer service has been noted in instances where product issues arose.

Copy Examples

• •Tired of suitcase wrinkles? Our H2 Travel Garment Steamer heats up in 40 seconds, smoothing away creases so you always make the best first impression. Effortless style, wherever you go.
• •Experience the KEXI difference: Powerful 1200W steam meets a lightweight, foldable design. Perfect for busy lives and delicate fabrics – keep your wardrobe looking its best, effortlessly.
• •Don't let crumpled clothes dim your confidence. The KEXI P1 Handheld Steamer delivers professional results with 302°F hot steam, ensuring your garments are fresh and wrinkle-free in minutes.
• •More than just a steamer, it's your travel essential. The KEXI H1L is designed to be light, foldable, and powerful, tackling even thick fabrics with its high-temperature dry steam.
• •Innovative home solutions for a quality lifestyle. From our fast-heating garment steamers to our bladeless fans, KEXI is committed to bringing you advanced, artfully designed appliances that simplify your everyday.