Brand Tone

Heartfelt and Loving, Playful and Joyful, Stylish and Quality-Conscious, Community-Oriented

Brand Values

• •Love and Companionship
• •Joy and Making Memories
• •Quality and Craftsmanship
• •Individuality and Uniqueness
• •Shared Experiences

Best Practices

• •Use words that evoke warmth, affection, and companionship.
• •Product descriptions and even care instructions can reflect this.
• •Highlight Quality and Detail: Consistently mention the craftsmanship, quality materials, and unique design aspects to reinforce the premium nature of the products.
• •Stay Authentic to the Origin Story: Regularly weave in elements of the brand’s founding story – the love for Arlo, the joy of a simple matching sweater – to keep the brand grounded and relatable.
• •Emphasize the joy of shared experiences and making memories with pets.

Social Perception

Cute, high-quality matching outfits that strengthen the bond between humans and their pets.

Copy Examples

• •Started with a simple act of love.
• •Celebrate the deep connection between you and your furry friend.
• •Wraps your pup in cozy charm.
• •Spread a little love, one wiggle at a time.
• •Lay me flat to dry like the diva I am, and please, absolutely NO heat drying (I'm too cool for that).