Brand Tone

friendly, welcoming, joyful, and educational

Brand Values

• •Animal Welfare
• •Education
• •Unique Experiences & Joy
• •Community & Family
• •Ethical Business Practices & Transparency
• •Passion & Dedication

Best Practices

• •Always Prioritize "Friendly & Welcoming": Every piece of copy, from website FAQs to social media posts, should feel approachable and inviting. Use warm language and address the audience directly and informally where appropriate (e.g., "You'll love meeting...").
• •Infuse Joy & Playfulness (Appropriately): Don't be afraid to use lighthearted language, piggy puns (sparingly and cleverly), and enthusiastic descriptions, especially when talking about the experiences. Words like "oinktastic," "snouty selfies," and "piggy paradise" reflect this.
• •Weave in "Educational & Responsible" Messaging: While keeping it fun, subtly remind the audience of the farm's commitment to animal welfare and ethical practices. This builds trust and reinforces brand values. For example, when promoting pet sales, always mention the support and education provided.
• •Use Authentic Storytelling: Share genuine stories about the pigs (like Jilly and Freya the piglet mums, or Blanket's escapade), the farm's history, and positive visitor experiences. This makes the brand more relatable and memorable. The origin story of the farm is a good example.
• •Maintain Visual Consistency: Ensure that the imagery and videos used alongside the copy also reflect the brand's tone – bright, happy, showing positive interactions between people and well-cared-for pigs in a clean and pleasant environment. This synergy between text and visuals is crucial.

Social Perception

Kew Little Pigs Farm is widely perceived very positively. Customers and the public see them as a unique and enjoyable attraction offering close interaction with adorable, well-cared-for animals. They are recognized as a leading ethical breeder and a reputable, award-winning business. News articles often portray them in a favorable light, highlighting their successes, community involvement, and commitment to animal welfare.

Copy Examples

• •Headline: Oink, Oink, Hooray! Your Unforgettable Piggy Adventure Awaits! Body: Escape the everyday and step into a world of adorable snouts and curly tails at Kew Little Pigs Farm! Meet, pet, and play with our friendly miniature pigs. Perfect for family fun, unique dates, or just a joyful day out. Book your happy place today! #KewLittlePigs #MicroPigLove #FarmFun
• •Headline: More Than Just Cute: Discover the Wonderful World of Ethical Micro Pigs. Body: At Kew Little Pigs, we're passionate about our oinktastic residents! Learn about responsible pig ownership and our commitment to animal welfare while enjoying a hands-on experience. Our award-winning farm offers educational fun for all ages. Come see why we're the UK's leading ethical micro pig breeder! #EthicalFarming #PigEducation #AnimalWelfare
• •Headline: Make Your Next Event Unforgettable: Hire Our Charming Piggy Ambassadors! Body: From birthday parties to corporate events and TV cameos, our well-socialized miniature pigs bring joy wherever they go! Kew Little Pigs offers a unique touch that will have everyone smiling. Contact us to bring the piggy magic to your special occasion. #PigParties #EventEntertainment #UniqueExperiences
• •Headline: Tiny Trotters, Big Hearts: Considering a Miniature Pig as a Pet? Body: Kew Little Pigs is dedicated to ethical breeding and finding loving forever homes for our micro pigs. We provide ongoing support and education to ensure a happy life for both you and your new companion. Learn more about responsible pig ownership on our website. #MicroPigsForSale #EthicalBreeder #PiggyLove
• •Headline: Need a Dose of Pure Happiness? Cuddle a Piglet at Kew Little Pigs! Body: There's nothing quite like the warmth of a piglet cuddle! Our "Pet and Play" sessions offer a chance to de-stress and connect with these intelligent and affectionate animals. Book your therapeutic and joyful experience today. #AnimalTherapy #CuteAnimals #FarmVisit