Brand Tone

Established & Trustworthy, Customer-Centric & Friendly, Modern & Evolving, Value-Oriented, Dynamic (on platforms like TikTok)

Brand Values

• •Legacy & Heritage
• •Customer Satisfaction
• •Quality & Genuineness
• •Integrity & Honesty
• •Innovation & Adaptability
• •Community & Partnership
• •Excellence

Best Practices

• •Emphasize Heritage with a Modern Twist: Consistently weave in the brand's long history and experience while showcasing current products and online convenience. Use phrases like "A legacy of quality, serving you today..."
• •Prioritize Customer Benefit and Support: Frame product features around how they benefit the customer. Always mention the availability of friendly support or after-sales service. Language should be welcoming and helpful.
• •Maintain a Respectful and Professional, Yet Approachable Tone: Avoid overly casual slang in most communications (TikTok can be an exception for trend-based content). The tone should reflect a reliable and established business that still values a personal connection with its customers.
• •Highlight Value Beyond Price: While "affordable prices" is a key message, also emphasize the value derived from quality, genuine brands, durability, and trustworthy service.
• •Ensure Consistency Across Platforms, Adapting Format: While the core message of trust, value, and customer focus should remain, the delivery can be adapted (e.g., more visual and brief on Instagram/TikTok, more detailed on the website or in brochures). Regularly review content across all channels to ensure alignment with the core brand voice.

Social Perception

Respected & Long-Standing Institution, Reliable Retailer, Provider of Variety and Value, Family Business with Strong Ethics

Copy Examples

• •Headline (Website Banner for Home Appliances): Generations of Trust, Today's Innovations. Furnish your life with Kewalram's quality appliances – value that lasts.
• •Social Media Post (New Watch Collection): Discover timeless elegance. Our latest collection of [Brand] watches has arrived, blending classic craftsmanship with modern style. Find your perfect timepiece at Kewalram's – serving you with a smile for over a century. #KewalramsWatches #BahrainStyle #LegacyOfQuality
• •Product Description (Electronics): Experience the future of home entertainment with the new [Product Name]. At Kewalram's, we bring you cutting-edge technology from leading global brands, backed by our commitment to genuine products and friendly after-sales support. Your satisfaction is our tradition.
• •Email Subject Line (Promotional Offer): Kewalram's Exclusive: Quality You Trust, Prices You'll Love!
• •About Us Snippet (Short Version): For over a century, Kewalram & Sons has been a trusted name in Bahrain, offering a wide range of quality products and a commitment to exceptional customer service. We're proud of our heritage and excited to continue serving our community with integrity and value.