Brand Tone

Passionate & Expressive, Authentic & Sincere, Educational & Insightful, Appreciative & Engaging, Introspective & Tranquil

Brand Values

• •Connection with Nature
• •Emotional Expression
• •Artistic Integrity & Intuition
• •Lifelong Learning & Evolution
• •Sharing Knowledge & Passion
• •Originality

Best Practices

• •Develop a Brand Voice Guide: Briefly document the core elements of the brand tone (e.g., passionate, authentic, insightful, appreciative, tranquil) with examples of "do's and don'ts" for language.
• •Storytelling is Key: Weave the artist's personal story, inspirations, and the "why" behind the art into communications. Share the journey and the emotional connection to the work.
• •Use Evocative Language: Employ descriptive and sensory words that reflect the vibrancy and emotion of the artwork itself. Words like "vibrant," "dynamic," "joy," "passion," "tranquility," "light," "movement" align with how Kevin and others describe his work.
• •Maintain Authenticity in Interactions: When responding to comments or inquiries, maintain a genuine, appreciative, and personal tone, reflecting the artist's own voice as much as possible.
• •Visual Consistency Complements Tone: Ensure that the visual presentation of the brand (website design, photography of artwork, social media aesthetics) aligns with the desired tone. High-quality, professional imagery that showcases the art's texture and color will reinforce the passionate and skilled nature of the artist.

Social Perception

Respected Artist, Skilled in Technique, Evocative Art, Positive Customer Experiences (for prints/products), Confusion with other Kevin Liangs

Copy Examples

• •Instagram Post (Image of a new landscape painting): "Chasing the light just before dusk. There's a certain magic in these fleeting moments, a story whispered by the colors. I tried to capture that whisper with my palette knife, letting the textures speak. What do you feel when you see this? #KevinLiangArt #OilPainting #PleinAir #NatureInspired #ArtOfTheDay #PaletteKnifeArt"
• •Website Banner (Homepage): "Experience the Vibrant World of Kevin Liang: Where Color Sings and Nature's Soul is Captured on Canvas."
• •Workshop Promotion (Email/Social Media): "Unlock your inner artist and learn to paint with passion! Join my upcoming workshop and discover the joy of intuitive expression and the dynamic energy of palette knife painting. Let's create something beautiful together. Link in bio for details. #ArtWorkshop #LearnToPaint #KevinLiangArtist #CreativeJourney #OilPaintingClass"
• •Facebook Post (Sharing a blog article about his process): "Ever wonder how a painting comes to life? I’ve shared some thoughts on my intuitive approach to art – it’s less about a rigid plan and more about a conversation with the canvas. [Link to Blog Post] Hope it inspires you! #ArtProcess #ArtistLife #CreativeInspiration #KevinLiangArtBlog #IntuitivePainting"
• •Product Description (For a print): "Bring the tranquility of a sun-dappled forest into your home. This fine art print captures the essence of 'Golden Tranquility,' an original oil painting born from a cherished memory. Each brushstroke (or in this case, knife stroke!) was a dance of color and light, an ode to nature's fleeting beauty. May it bring peace and inspiration to your space."