Brand Tone

Spiritual & Soulful, Warm & Personal, Elegant & Refined, Sincere & Heartfelt, Gentle & Nurturing

Brand Values

• •Meaning & Symbolism
• •Quality Craftsmanship
• •Emotional Connection
• •Individuality & Self-Expression
• •Thoughtfulness & Gifting

Best Practices

• •Develop a Brand Voice Guide: Create an internal document that explicitly defines the brand's tone (e.g., spiritual, warm, elegant), lists approved vocabulary (e.g., "soul," "journey," "connection," "handcrafted," "meaningful") and words to avoid (e.g., overly technical jargon, slang, very casual terms).
• •Prioritize Storytelling: Embed the brand values of meaning and symbolism into all copy. Don't just describe the product; tell the story behind its symbolism, the intention in its creation, or how it can make the wearer feel or connect.
• •Speak Directly to the "Soulful" Customer: Address the customer in a way that acknowledges their presumed interest in deeper meanings, personal growth, and authentic expression. Use "you" and "your" to create a personal connection.
• •Maintain Elegance in Simplicity: While the concepts are deep, the language should remain clear, graceful, and accessible. Avoid overly complex or esoteric language that might alienate, but maintain a sophisticated and heartfelt feel.
• •Ensure Consistency Across All Touchpoints: The established tone should be reflected everywhere – website copy, product descriptions, email newsletters, any (future) social media, packaging inserts, and customer service interactions. This builds trust and a cohesive brand experience.

Social Perception

Niche, high-quality brand offering beautiful, meaningful jewellery for individuals seeking something beyond mass-produced accessories. Customers are likely those who appreciate spiritual or symbolic elements, craftsmanship, and a personal touch. They are probably looking for items that tell a story or hold sentimental value.

Copy Examples

• •Product Description Snippet (for a "Tree of Life" necklace): Carry the ancient wisdom of the Tree of Life close to your heart. Our handcrafted necklace is more than an adornment; it's a daily reminder of your strength, growth, and interconnectedness with the universe. Let its gentle energy ground you and inspire your journey.
• •Homepage Welcome Text: Welcome to Anoushé, where every piece of jewellery whispers a story of meaning and soul. Discover handcrafted treasures designed to be your companions, reflecting your unique light and deepest intentions. Find more than jewellery; find a connection.
• •Email Marketing Subject Line (for a new collection): New Arrivals: Unveil Jewellery That Speaks to Your Soul ✨
• •About Us Page Excerpt: At Anoushé, we believe jewellery should be an intimate expression of who you are and what you hold dear. Each piece is created with love and intention, using quality materials, to bring a little more meaning and beauty into your life. It's jewellery for the soul, by the soul.
• •Instagram Caption (if they had one, for an image of someone wearing a bracelet): Adorn your wrist with intention. Our 'Serene Spirit' bracelet is designed to be a gentle reminder of your inner peace and resilience. Handcrafted with love, for your journey. #AnousheJewellery #MeaningfulAdornment #SoulfulStyle #HandmadeWithLove