Brand Tone

Elegant, Sophisticated, Conscious, Purposeful, Inspired, Artistic, Approachable, Affordable, Empowering, Inclusive, Friendly, Customer-Centric

Brand Values

• •Sustainability
• •Ethical Sourcing & Fair Trade
• •Quality Craftsmanship & Timeless Design
• •Affordability & Accessibility
• •Inclusivity & Empowerment
• •Customer Satisfaction
• •Giving Back

Best Practices

• •Emphasize "Conscious Elegance": Always intertwine the sophistication and beauty of the jewelry with the brand's commitment to sustainability and ethical practices. Every piece tells a story of beauty and responsibility.
• •Maintain an Inspirational yet Approachable Voice: Share the founder's journey and the brand's mission to inspire, while keeping the language warm, inviting, and focused on the everyday woman.
• •Highlight Quality and Timelessness: Focus on the craftsmanship, the use of quality (and often recycled) materials, and the idea that these are collectible pieces designed to be cherished and evolve with personal style, rather than fast fashion.
• •Be Authentic and Transparent: Openly communicate about sustainability efforts, ethical sourcing, and the brand's identity as a Black woman-owned business. This builds trust and resonates with value-driven consumers.
• •Visually Align with Tone: Ensure all visual content (photography, website design, social media imagery) reflects the elegant, nature-inspired, and sophisticated yet approachable tone communicated in the copy. Consistency across all touchpoints is key.

Social Perception

Positive Quality & Design, Ethical & Conscious Brand, Gift-Worthy, Respected & Successful, Good Value

Copy Examples

• •Adorn Yourself with Purpose. Discover Kevia Style. Experience the beauty of ethically sourced jewelry, designed to tell your story. Our timeless pieces, crafted with sustainable materials, let you shine inside and out. Shop the collection today and wear your values.
• •Elegance That Endures. Style That Sustains. Kevia Style offers exquisitely crafted jewelry for the modern woman. From delicate everyday pieces to stunning statements for special occasions, find affordable luxury that’s kind to the planet. Explore our latest arrivals.
• •Inspired by the World, Made for You. Let Kevia Style take you on a journey. Our unique jewelry collections are inspired by the beauty of nature and global travels, thoughtfully designed in Portland, Oregon. Find your next treasured piece.
• •More Than Just Jewelry. It's a Statement of Empowerment. As a Black woman-owned business, Kevia Style is dedicated to creating beautiful, sustainable pieces while uplifting communities. Choose jewelry that reflects your style and supports a more conscious world.
• •The Perfect Gift, Beautifully Boxed. Surprise someone special (or treat yourself!) with a Kevia Style jewelry set. Elegantly packaged and featuring versatile designs, our collections offer timeless appeal and effortless styling for every moment.