Brand Tone

aspirational, educational, and friendly

Brand Values

• •Health and Wellness
• •Purity and Natural Ingredients
• •Quality
• •Transparency and Trust
• •Sustainability

Best Practices

• •Always lead with the "Why", focusing on the health and well-being benefits to the customer, selling vitality, balance, and natural goodness rather than just the product itself.
• •Employ natural, sensory language that evokes purity, taste, and nature, using terms like "rich", "nutty", "sun-kissed", "cold-pressed", and "wholesome" to reflect the organic quality of the products.
• •Maintain an educational and inspirational voice by framing content as helpful tips, simple recipes, or wellness ideas to educate the audience on ingredient benefits and build authority and trust.
• •Actively embrace community and user-generated content by encouraging customers to share their experiences and recipes, featuring their content to foster a loyal community and provide authentic social proof.
• •Keep the copy clean and simple, mirroring the brand's aesthetic and product philosophy with clear, concise sentences, avoiding complex jargon or aggressive sales tactics, and using invitations like "Discover" or "Explore" for calls-to-action.

Social Perception

Overwhelmingly positive, perceived as a high-quality, trusted brand offering good value, with minor criticisms mostly related to packaging rather than product quality.

Copy Examples

• •Elevate Your Energy, Naturally. Introducing our new Organic Maca Powder! Sourced from the high Andes, this ancient superfood is your new secret weapon for balanced energy and vitality. Forget the artificial boost. Stir a spoonful into your morning smoothie or coffee and feel the pure, sustained power from within. Ready to transform your routine? Tap the link in our bio to discover more. #KevalaWellness #OrganicEnergy #MacaPowder #Superfoods #NaturalVitality
• •The Secret to Flavorful, Healthy Cooking is Pure & Simple. At Kevala, we believe great meals start with incredible ingredients. Our cold-pressed Avocado Oil and rich, nutty Tahini are crafted with just one ingredient: the best nature has to offer. Elevate your salads, roasts, and dressings with the purity and taste your body deserves. Taste the Kevala difference today. Shop now for 15% off your first order! #KevalaOrganics #PureIngredients #HealthyCooking #AvocadoOil #TahiniLove
• •Sweeten Your Season, The Raw Way. Discover the rich, complex flavor of Kevala's Raw Oaxaca Honey. Unfiltered and unheated, it's a true taste of nature in a jar. Perfect for drizzling over warm oats, adding to your tea, or as a wholesome sugar substitute in your holiday baking. Embrace pure sweetness. #RawHoney #Kevala #NaturalSweetener #OrganicGoodness
• •See What Our Community is Creating with Kevala! We're constantly inspired by you! From morning smoothies to gourmet dinners, you're making magic in the kitchen. Maria from Mexico City says, "Kevala's tahini is the creamiest I've ever tried - my homemade hummus is now famous among my friends!" Feeling inspired? Share your creations with #KevalaKitchen for a chance to be featured. P.S. Don't forget to stock up on your favorites!
• •A Soy-Free, Gluten-Free Flavor Revelation. Looking for a healthier alternative to soy sauce? Kevala's Organic Coconut Aminos are here to revolutionize your pantry. Brewed from the sap of coconut blossoms and blended with sea salt, it delivers that savory, umami flavor you crave without the soy or gluten. Perfect for marinades, dressings, and stir-fries. With 75% less sodium than traditional soy sauce, it's flavor you can feel good about. #CoconutAminos #SoyFree #HealthySwaps #Kevala