Brand Tone

Elegant & Sophisticated, Personal & Passionate, Empowering & Confident, Approachable Luxury

Brand Values

• •Heritage & Ancestry
• •Artisanship & Quality
• •Cultural Storytelling & Dialogue
• •Protection & Symbolism
• •Social Responsibility
• •Authenticity & Originality
• •Sustainability

Best Practices

• •Weave in Core Values: Consistently reference and allude to the brand's core values – heritage, artisanship, cultural storytelling, protection, and social responsibility – in all communications.
• •Use Consistent Terminology: Employ recurring phrases and hashtags that reflect the brand's identity, such as "wearable art," "bring the museum home," "luxury heritage," and specific cultural terms like "Kota" when appropriate.
• •Highlight Social Impact: Emphasize the brand's commitment to social responsibility, particularly its work in Gambia, to resonate with socially conscious consumers.
• •Showcase Craftsmanship: Highlight the handcrafted nature and high-quality materials (like bio-leather) to emphasize the value of the bags.
• •Incorporate Personal Stories: Share stories about the founder's heritage and passion for art and fashion to create a personal connection with the audience.

Social Perception

Positive & Admiring, Unique & Distinctive, Meaningful Luxury, Associated with Quality and Exclusivity

Copy Examples

• •More than a bag, it's a Keur Amy Langseth.
• •😉 #KeurAmyLangseth #BringTheMuseumHome #ParisianStyle #LuxuryBags #ConfidentStyle
• •Founded by Mariama Amy Langseth, our luxury handbags are a vibrant celebration of African heritage and meticulous craftsmanship.
• •Support artistry and social impact with every purchase.
• •With your support, every Keur Amy Langseth piece contributes to a brighter future.