Tono de Marca

Welcoming & Inclusive, Community-Focused, Casual & Fun-Loving, Passionate & Enthusiastic, and Principled

Valores de Marca

• •Community
• •Inclusivity & Safety
• •Fun & Friendship
• •Accessibility
• •Passion for Magic: The Gathering
• •Social Responsibility

Mejores Prácticas

• •Prioritize "We" and "You": Use inclusive language that fosters a sense of belonging. Focus on the community ("we," "us," "our community") and directly address the customer/player ("you," "your").
• •Emphasize Fun and Connection: Frame product descriptions, event promotions, and social media posts around the enjoyment, social interaction, and shared experiences that Magic: The Gathering offers, rather than solely on competition or card power levels.
• •Keep it Approachable and Jargon-Light (where appropriate): While the audience understands MtG, avoid overly technical or exclusionary language, especially when targeting newer players. If technical terms are used, ensure the context makes them understandable or offer explanations. The "kitchen table" metaphor itself implies simplicity and accessibility.
• •Be Genuinely Enthusiastic and Positive: Let the passion for Magic and the community shine through. Use positive language, emojis where appropriate (like on social media), and a generally upbeat tone.
• •Reinforce Core Values Consistently: Subtly (or sometimes directly, as seen on Bluesky) weave in the brand's values of inclusivity, community, fun, and safety into communications. For example, event descriptions should always highlight the welcoming atmosphere for all.

Percepción Social

Positive Community Builder, Event Organizer, Inclusive Space, Reliable Retailer, Advocate for a Better Play Culture

Ejemplos de Copy

• •Instagram Post (New Product Arrival): Fresh loot has landed at the Kitchen Table! 🎉 Gather your friends, sleeve up your new favorite cards, and let the good times roll. Because Magic is best when shared. What adventures will these new cards spark for your crew? #KeukentafelMTG #MTGCommunity #CasualCommander #MTGNederland #FriendlyGames
• •Website Banner (Promoting an Event): More Than Just a Game. It's Community. Join us for our next KeukentafelMTG meet-up! New players welcome, fun guaranteed. Let's make some Magic memories together. [Link to Event Details]
• •TikTok Video Caption (Showcasing a fun game moment): Who needs a pro tour when you've got epic plays and even louder laughs at the kitchen table? 😂 This is what KeukentafelMTG is all about – pure fun, great company, and a shared love for Magic. What's your most memorable 'just for fun' MtG moment? #MTGFun #KitchenTableMagic #MTGCommander #CasualPlay #GoodVibesOnly #MTGNL
• •Email Newsletter Snippet (Welcoming new subscribers): Welcome to the KeukentafelMTG family! We're more than just a webshop; we're a community of Magic enthusiasts who believe the best games are played with friends, in a space where everyone feels welcome. Whether you're a seasoned Planeswalker or just starting your journey, we're thrilled to have you. Check out our latest arrivals and upcoming casual events!
• •Bluesky Post (Community appreciation): So much love for this incredible community! Seeing new friendships forged and epic stories unfold at our events is why we do what we do. KeukentafelMTG is about building a space where everyone can enjoy Magic, feel safe, and just be themselves. Together, we make the game better. #MTGCommunity #Inclusivity #CasualMTG #KitchenTableMagic