Brand Tone

Artisanal, welcoming, and rooted in heritage, conveying passion, meticulous care, quality, tradition, and evocative storytelling to create moments of relaxation.

Brand Values

• •Quality and Craftsmanship
• •Local & UK-Sourced
• •Customer Experience
• •Sustainability and Ethics
• •Heritage and Authenticity

Best Practices

• •Always Emphasize "Handmade" and "UK-Sourced": These are powerful differentiators. Phrases like "Hand-poured in our English studio," "Crafted in Leicestershire," and "Using materials sourced from across the UK" reinforce brand values of quality and local support.
• •Use Evocative, Sensory Language: Instead of just listing scent notes, describe the feeling or memory the fragrance evokes. Use words like "savor," "indulge," "unwind," and "transform" to connect emotionally with the customer.
• •Tell the Story of Place: Regularly weave the brand's origin story into the copy. Mentioning "Ab Kettleby," the "English countryside," or the historic "Melton Mowbray" adds authenticity and a unique narrative that larger brands cannot replicate.
• •Incorporate Customer Testimonials Naturally: Use snippets of positive reviews in social media posts and product descriptions. Phrases like "Our customers say it best..." or directly quoting a review, such as "Fills the whole room but not overpowering," builds trust and social proof.
• •Maintain a Warm and Welcoming Tone: The copy should always feel personal and approachable, as if speaking with the founder, Tracey. Use inviting language ("We sincerely hope that you find as much joy...") and express gratitude to the community for their support. This builds a loyal customer base that feels connected to the brand.

Social Perception

Highly positive, seen as a provider of luxury, high-quality, handmade home fragrance items, appreciated for their craftsmanship, long-lasting scents, and local UK sourcing, making them excellent gifts.

Copy Examples

• •Introducing Coastal Calm. Hand-poured in our Leicestershire workshop, this is where the fresh scent of an ocean breeze meets the warm, earthy notes of driftwood. Crafted to transform your space into a serene seaside retreat. Create your moment of peace.
• •From our hands to your home. ❤️ Each of our candles is crafted with love, using a blend of natural coconut and rapeseed wax sourced right here in the UK. We believe in quality you can feel and scents that tell a story. #KettlebyKitchen #HandmadeInTheUK #ArtisanCandles #HomeScents
• •Looking for the perfect gift? Give a moment of pure relaxation. Our luxury home fragrance sets are meticulously crafted in the heart of the English countryside. With scents designed to soothe and delight, it's more than a gift—it's an experience. Shop now.
• •Transform your bedtime routine into a serene oasis. Our Luxurious Scented Pillow Mist is expertly crafted with a blend of lavender, chamomile, and bergamot to promote ultimate relaxation. A gentle spritz is all it takes to invite tranquil dreams.
• •Rooted in Tradition, Crafted for Comfort. Discover the story of Kettleby Kitchen, born in a small English village with an unwavering passion for quality. Experience fragrances that turn a house into a home.