Brand Tone

adventurous, friendly, and eco-conscious

Brand Values

• •Sustainability & Environmental Responsibility
• •Adventure & Exploration
• •Quality & Durability
• •Community & Connection
• •Artistic & Unique Design
• •Female Empowerment

Best Practices

• •Lead with Adventure: Frame every message around the core concept of adventure, using evocative language that inspires exploration.
• •Weave in Sustainability Naturally: Explain why sustainability matters, connecting it to the brand's love for the outdoors and referencing initiatives like "The Campsite Rule."
• •Maintain a Friendly, Personal Voice: Write as if speaking to a friend, using "you" and "we," and fostering community through direct interaction and personal responses.
• •Highlight the 'Why': Emphasize that Ketsol is woman-owned, features original art, and is based in Vail, Colorado, to build a stronger brand story.
• •Use Visually Descriptive Language: Enhance the "Adventure Aesthetic" with words that paint a picture, such as "goods from the woods" or "crisp mountain air," to create an immersive experience.

Social Perception

Ketsol is perceived as a high-quality, trustworthy, and authentic brand with a strong ethical compass. Customers feel a personal connection, appreciating the excellent, personalized service and unique, nature-inspired designs, viewing it as a lifestyle brand that truly embodies adventure and sustainability.

Copy Examples

• •Instagram Post: "That feeling when the sun dips below the peaks. ✨ Our hoodies aren't just made for adventure, they're made from it. Soft, sustainable, and ready for wherever the trail takes you next. #Ketsol #AdventureAesthetic #GoodsFromTheWoods"
• •Email Subject Line: "Ready for Your Next Adventure? New Arrivals Are Here! 🌲"
• •Website Banner Text: "Headline: Wear Your Adventure. Sub-headline: Sustainably made goods for the trail, the campfire, and the journey in between. Woman-owned and inspired by the wild."
• •Facebook Ad Copy: "Headline: Leave It Better Than You Found It. Body: At Ketsol, that's our promise. Every piece of our comfortable, durable apparel is made with sustainability in mind, from our materials to our carbon-offset shipping. Shop a brand that loves the planet as much as you do. #Ketsol #SustainableFashion"
• •Product Description: "Title: The 'Mountain Echo' Tee Description: Inspired by early mornings in the Rockies, this tee is your perfect companion for every adventure. Crafted from an ultra-soft, eco-friendly cotton blend, it’s as comfortable in the backcountry as it is in your backyard. Featuring original artwork, it’s more than a shirt—it’s a call to explore."