Brand Tone

Calm, natural, and encouraging. Focus on wellness, mindfulness, and the power of natural ingredients. Avoid aggressive sales tactics and emphasize the positive lifestyle changes Füm promotes.

Brand Values

• •Natural Ingredients
• •Mindfulness
• •Health & Wellness
• •Innovation
• •Sustainability

Best Practices

• •Use simple and clear language, avoiding technical jargon.
• •Focus on the benefits of natural ingredients and mindful habits.
• •Maintain a positive and encouraging tone, promoting a healthier lifestyle.
• •Incorporate sensory language to evoke the experience of using Füm.
• •Craft concise and impactful copy that resonates with health-conscious consumers.

Social Perception

Füm wants to be perceived as a natural, health-conscious brand that offers a mindful alternative to unhealthy habits. It aims to be seen as trustworthy, innovative, and dedicated to promoting overall well-being without relying on harmful substances.

Copy Examples

• •"Embrace the power of nature with Füm. A mindful habit for a healthier you."
• •"Discover a world of natural aromas. Experience the soothing benefits of essential oils with Füm."
• •"Transform your routine into a ritual of well-being. Füm: Your partner in mindful living."
• •"Breathe in the goodness of nature. Füm's natural blends support your journey to a healthier, happier you."
• •"Unwind and recharge with Füm. Experience the calming effects of natural aromatherapy on the go."