Tono de Marca

enthusiastic, friendly, and empowering

Valores de Marca

• •Indulgence without Compromise
• •Authenticity and Passion
• •Quality
• •Community and Support
• •Health and Well-being

Mejores Prácticas

• •Always Lead with Passion and Positivity: Frame every message with enthusiasm. Use exclamation points and energetic words ("amazing," "delicious," "kickstart"). The tone should be consistently uplifting, focusing on the joy of food rather than the restrictions of a diet.
• •Use "We" and "You" to Foster Community: Speak directly to the customer as part of a shared journey. Use inclusive language like "Let's enjoy... together" and "We created this for you" to reinforce the brand's community-centric values.
• •Tell the Founder's Story Authentically: Weave the founder's personal journey into the narrative whenever relevant. This builds trust and emotional connection, differentiating the brand from larger, more impersonal competitors.
• •Balance Indulgence with Health Benefits: Always connect the pleasure of the product back to its keto-friendly benefits. Use phrases like "guilt-free indulgence" or "deliciously healthy" to remind customers they are making a smart choice for their lifestyle.
• •Keep it "Crazy" and Fun: Embrace the "Loca" in the brand name. Use a playful and slightly cheeky tone. Ask engaging questions on social media, use vibrant emojis, and maintain a sense of fun to ensure the brand never feels clinical or boring.

Percepción Social

KETO-LOCA® is perceived as a trustworthy and high-quality brand by its customers. The public perception is that of a company that delivers on its promise of delicious, keto-friendly treats that make a low-carb lifestyle enjoyable and sustainable. The personal involvement of the founder is highly valued and contributes to an image of authenticity and dedication. The brand is seen not just as a product seller, but as a key part of the keto community in its target markets.

Ejemplos de Copy

• •Your keto diet just got a whole lot sweeter. Dive into our rich, creamy Belgian chocolate, crafted for pure indulgence without the sugar. Go on, you've earned this moment. #CrazyLowCarb
• •Mornings that make you jump out of bed? They start here. Our Kickstart Granola is packed with flavor, not carbs, so you can win your day, every day. Let's enjoy the keto-loca life together!
• •We see you! We love seeing all the amazing treats you create with our mixes. Tag us in your next KETO-LOCA® creation for a chance to be featured. Let’s inspire each other! #KetoLocaLife
• •From a personal health battle to a crazy passion for food. I started KETO-LOCA® because I believe no one should have to choose between feeling good and eating delicious food. This is for all of us—the food lovers, the health seekers, the sweet tooths. Welcome to the family.
• •Don't let your cravings win. Let our treats win you over instead! For a limited time, get 15% off all our bestsellers. It's time to stock up on deliciousness and stay on track. #KetoFriendly #GuiltFree