Brand Tone

Empowering, Supportive, and Friendly

Brand Values

• •Health and Wellness
• •Quality and Taste
• •Accessibility and Convenience
• •Community
• •Empowerment

Best Practices

• •Create a "Voice and Tone" Guide: Document the brand's personality (Empowering, Supportive, Friendly) and tone variations for different platforms, ensuring consistent communication from every team member.
• •Prioritize "You" and "We": Use "You" to speak directly to the customer and their goals, and "We" to position the brand as a supportive partner, fostering a strong, community-focused relationship.
• •Focus on Benefits, Not Just Features: Explain the benefit of products (e.g., "Enjoy delicious bread that keeps you in ketosis and helps you reach your wellness goals") rather than just stating features (e.g., "low-carb").
• •Develop a Brand-Specific Vocabulary: Consistently use terms that build community and reinforce brand identity, such as "Keto Fam," "Keto Journey," and "Guilt-Free Delights."
• •Amplify Customer Voices: Actively encourage, collect, and share user-generated content (testimonials, recipes, success photos) to reinforce the brand's supportive community value and provide authentic social proof.

Social Perception

Keto Lifestyle PH is perceived positively as a reliable and high-quality provider of ketogenic products in the Philippines. Customers see the brand as a lifesaver, offering tasty, "guilt-free" alternatives that help them maintain their diet. The general public views them as a key player in the local keto movement, making the diet more convenient and less intimidating. They are recognized as both a product seller and an educational resource.

Copy Examples

• •Say Goodbye to Carb Cravings! Hello, Keto Chocolate Chip Cookies! You asked, we listened! Introducing our new Keto Chocolate Chip Cookies. With only 1g net carb per cookie, you can indulge your sweet tooth without the guilt. Baked with premium almond flour and sugar-free chocolate chips, it's the perfect snack to keep you on track. Grab a bag today and taste the delicious side of keto! #KetoLifestylePH #GuiltFree
• •Your health journey is a marathon, not a sprint. Every small, healthy choice is a step towards a bigger goal. Feeling more energetic? Clothes fitting better? That's the real win. We're here to support you every step of the way. What's a non-scale victory you've celebrated recently? Share it with our #KetoFamPH!
• •Stock Up & Save! 15% OFF Your Keto Pantry Essentials! The secret to staying keto? A well-stocked pantry! For one week only, get 15% off all our keto baking flours, sweeteners, and sauces. Make your keto journey easier and more delicious. Click the link in our bio to shop now!
• •What's Your Go-To Keto Breakfast? Are you a fan of savory bacon and eggs, or do you prefer a sweet keto-friendly pancake? We want to know! Drop your favorite keto breakfast ideas in the comments below. You might inspire someone else in the #KetoLifestylePH community!
• •"Keto Lifestyle PH made my journey so much easier!" - Sarah M. "I struggled to find low-carb options that actually tasted good until I found Keto Lifestyle PH. Their pandesal is a game-changer! I've lost 15 lbs and have never felt better." Join Sarah and thousands of others on a delicious and sustainable health journey. Discover your new favorite today.