Brand Tone

friendly, supportive, enthusiastic, and relatable

Brand Values

• •Support & Empathy
• •Fun & Enjoyment
• •Discovery & Variety
• •Quality & Trust
• •Community
• •Convenience
• •Persistence over Perfection

Best Practices

• •Embrace Relatability and Empathy: Always write from the perspective of someone who understands the keto journey – its ups and downs. Use 'we' and 'us' to foster a sense of community. Acknowledge challenges like cravings before presenting KetoKrate as the solution.
• •Inject Fun and Positivity: Use upbeat, enthusiastic language. Don't be afraid of playful words, light humor, or even an emoji where appropriate (especially on social media). Frame the keto lifestyle and snacking as an enjoyable adventure.
• •Focus on Discovery and Excitement: Highlight the joy of trying new things and the surprise element of the subscription box. Use words like 'discover,' 'uncover,' 'new,' 'exciting,' 'surprise.'
• •Be Supportive and Encouraging: Position the brand as a helpful partner or 'sidekick' in the customer's keto success. Avoid judgmental or overly strict language. Focus on 'persistence over perfection.'
• •Keep it Clear, Simple, and Trustworthy: While being playful, ensure the core message about product quality (low net carbs, specific ingredients avoided) is clear and straightforward. Back up the fun with factual reassurance about the snacks meeting keto standards.

Social Perception

Helpful & Convenient, High Quality & Curated, Fun & Exciting, Trustworthy, Good Value (for many), Supportive Community

Copy Examples

• •Headline: Tired of the same old keto routine? Unbox a Krate of HAPPY! Body: 'Let's be real, keto can be tough. But boring? Never again! KetoKrate delivers a monthly surprise of delicious, guilt-free keto snacks right to your door. Discover your next obsession (all 5g net carbs or less!). Ready to kick cravings to the curb and make keto FUN? Let's do this!'
• •Social Media Post: 'That feeling when your KetoKrate arrives! 🎉 What's the first snack you're diving into? Share your unboxing joy using #KetoKrateHappy! We're a community of keto'ers keeping it real and delicious. P.S. Cravings? We don't know 'em (thanks to these goodies!).'
• •Email Subject Line: 👋 Buh-Bye Boring Snacks, Hello KetoKrate! Email Body Snippet: 'Hey Keto Warrior! Still wandering those grocery aisles searching for snacks that *actually* fit your life AND taste amazing? We get it. That's why we started KetoKrate – to bring the best, most exciting keto discoveries straight to you. Think of us as your fun-loving sidekick on this awesome keto adventure. [Link to Subscribe]'
• •Website Pop-Up: 'Wait! Before You Go... Want to make keto less 'meh' and more 'YAY!'? 😉 Join the KetoKrate family and get a monthly dose of delicious, expert-curated keto snacks. It's like a party for your tastebuds, delivered!'
• •Product Description Snippet (for a particularly indulgent-tasting snack): 'Go ahead, treat yo'self! This [Snack Name] is proof that keto doesn't mean missing out. Pure, craveable goodness with macros that play nice. Who said you can't have fun AND crush your goals? Not us! 😉'