Brand Tone

friendly, approachable, supportive, encouraging, relatable, down-to-earth, amenable, easy to understand, exciting, and passionate

Brand Values

• •Accessibility & Simplicity: Providing easy-to-follow keto recipes and meal plans for everyday life.
• •Authenticity & Relatability: Sharing a "real" and "imperfect" keto journey, without guilt or forbidden ingredients.
• •Support & Empowerment: Helping and guiding followers to achieve their health goals through the keto lifestyle.
• •Health & Wellbeing: Promoting the keto diet for its benefits, including weight loss, reduced inflammation, and increased energy.
• •Community: Fostering a supportive community around the keto lifestyle.
• •Generosity: Offering a significant amount of free content, such as ebooks and meal plans.

Best Practices

• •Be a Friend, Not Just an Expert: Use warm, encouraging, and empathetic language. Address your audience directly and make them feel understood.
• •Keep it Simple and Clear: Avoid overly technical jargon. Explain keto concepts in an easy-to-digest manner, just as Laura does in her content.
• •Share Real Stories and Experiences: Incorporate personal anecdotes or user testimonials to build relatability and trust, mirroring Laura's approach.
• •Focus on Solutions and Empowerment: Frame your content around how your offerings help solve common keto challenges and empower users to succeed.
• •Maintain Enthusiasm and Positivity: Let your passion for the keto lifestyle shine through. Use emojis and an upbeat tone where appropriate to convey excitement.

Social Perception

very positive, natural, close, providing excellent, easy-to-make recipes, helpful, clear, valuable, simplifies the keto diet, grateful for free resources, positive impact on their keto journey and health, high customer rating

Copy Examples

• •Ready to finally *enjoy* your keto journey? ✨ Dive into delicious, easy recipes that make healthy eating a treat, not a chore. Let's do this together! #KetoConLaura #EasyKeto
• •Feeling lost on what to eat this week? 🙋‍♀️ Grab my FREE 5-day keto meal plan! Packed with simple, tasty meals to keep you on track and feeling amazing. Your tastebuds (and waistline) will thank you! #KetoMealPlan #KetoForBeginners
• •Who said keto had to be complicated? 😉 My recipes use everyday ingredients you can find at your local supermarket. Healthy eating, simplified. What are you cooking tonight? #SimpleKeto #RealFoodKeto
• •Join our amazing keto community! 🥰 Share your successes, ask questions, and get all the support you need. We're all in this together, making keto a delicious and sustainable lifestyle! #KetoSupport #KetoCommunity
• •Unlock the secrets to a vibrant, healthier you with my keto guide! 🎉 I'm sharing all my tips and tricks to help you feel energized and confident. It's time to make keto work for *you*! #KetoLifestyle #HealthyKeto