Brand Tone

Friendly, Approachable, Informative, Educational, Supportive, Encouraging, Authentic, Transparent, Humorous, Relatable, Passionate

Brand Values

• •Health & Wellness
• •Quality
• •Convenience
• •Community
• •Education
• •Taste & Enjoyment
• •Transparency

Best Practices

• •Develop a "Voice & Tone" Guide: Document the key characteristics of Keto Chow's tone (friendly, informative, supportive, authentic, humorous) with examples of "do's and don'ts." Share this with anyone creating content.
• •Embody the Founder's Passion: Remember Chris and Miriam Bair's story and their genuine desire to help people. Let that authenticity and care infuse the copy.
• •Prioritize Education and Support: Frame copy around not just selling a product, but providing a solution and supporting the customer's keto journey. Offer tips, answer questions proactively, and share knowledge.
• •Engage with an Element of Fun: Where appropriate (especially social media), don't be afraid to use humor, keto-related memes, and a conversational style. This makes the brand more relatable and less corporate.
• •Speak Your Customer's Language (but be inclusive): Use terminology familiar to the keto community, but always ensure it's explained or understandable to newcomers. Focus on benefits (energy, clarity, deliciousness, simplicity) that resonate universally.

Social Perception

A trusted leader in the keto meal replacement space. High-quality and effective in helping people adhere to and succeed on the keto diet. Community-focused and genuinely caring about its customers. Innovative with its wide range of flavors and continuous product improvements. Making keto enjoyable and sustainable rather than restrictive and bland.

Copy Examples

• •Website Homepage Banner: Tired of complicated keto? 👋 Say hello to delicious, nutritionally complete meals in minutes. Keto Chow: Fueling your best life, one tasty shake at a time. Explore Flavors!
• •Facebook/Instagram Post (with a vibrant product image): That Friday feeling just got a whole lot sweeter (and keto-fied!). 😉 Which Keto Chow flavor is making your weekend amazing? Share your go-to mix in the comments below! #KetoChow #KetoMadeEasy #DeliciouslyKeto
• •Email Subject Line for a Sale: Psst... Your Keto Pantry Called (It Wants More Chow!) 🤫 Stock Up & Save!
• •TikTok Video Caption (showing a quick recipe): Keto hack unlocked! 🔓 Whip up this [Flavor] Keto Chow goodness in 60 seconds. No mess, all the yum. You got this! #KetoChowHacks #EasyKeto #KetoRecipes #FuelGood
• •Product Page Snippet (for a new flavor): Meet your new keto obsession! We've poured our passion (and the best ingredients) into crafting [New Flavor Name] – a perfect symphony of taste and nutrition to keep you crushing your goals. Ready to fall in love?