Brand Tone

Authentic & Transparent, Friendly & Relatable, Supportive & Encouraging, No-Nonsense & Direct, Passionate & Proud

Brand Values

• •Simplicity & Quality Ingredients
• •Authenticity & Homemade Feel
• •Customer-Centricity & Support
• •Effectiveness for Keto Lifestyle
• •Health & Well-being

Best Practices

• •Stay True to the Founder's Story: Continue to weave in the authentic origin story of Jon creating the bars out of a personal need. This reinforces authenticity and relatability.
• •Emphasize "Simple" and "Real": Consistently use language that highlights the straightforward, high-quality, and "homemade" nature of the ingredients and the bars themselves. Avoid overly technical or jargony marketing speak.
• •Speak Like a Friend, Not a Corporation: Maintain an approachable, supportive, and encouraging tone. Address the customer directly and acknowledge their journey and challenges.
• •Be Transparent and Honest: Clearly communicate product benefits, ingredients, and what makes Keto Bars different, including addressing potential concerns like texture (which they frame positively) or price (by emphasizing quality).
• •Focus on the "Feel Good" Solution: Position Keto Bars not just as a product, but as a satisfying and enjoyable solution that helps people achieve their health goals and "feel good" without sacrificing taste or quality.

Social Perception

Positive for Taste and Texture, Appreciated for Clean Ingredients & Good Macros, Trusted as an Original Keto Product, Seen as a Small, Passionate Company, Considered a Premium Product (sometimes pricey), Generally Reliable for Keto Compliance

Copy Examples

• •Headline: Real Ingredients. Real Taste. Real Keto. Body: Tired of "keto" bars that taste like cardboard and are packed with stuff you can't pronounce? We were too. That's why we created Keto Bars in our own kitchen – delicious, homemade-style bars with simple ingredients and the macros you need. Taste the difference real food makes. Call to Action: Discover Your Favorite Flavor!
• •Headline: Your Keto Journey Just Got Tastier. Body: Sticking to keto doesn't mean giving up on delicious. Our Keto Bars are crafted with love, simple ingredients, and that satisfying brownie-meets-cookie texture you'll crave. Fuel your day the yummy way. Call to Action: Shop Keto Bars Now!
• •Headline: From Our Kitchen to Yours: The Original Keto Bar. Body: Back in 2012, finding a truly keto-friendly snack was impossible. So, our founder Jon made his own! We're still a small company making bars in small batches, because we believe in real, high-quality ingredients you can trust. Call to Action: Read Our Story & Try the Original!
• •Headline: Finally, a Keto Bar That Feels Like a Treat (Without the Cheat!). Body: Chocolatey, satisfying, and perfectly keto. Our bars are made with simple, honest ingredients to keep you on track and your taste buds happy. No weird stuff, just pure deliciousness. Call to Action: Treat Yourself Guilt-Free!
• •Headline: Keep it Simple. Keep it Keto. Keep it Keto Bars. Body: Life's complicated enough. Your keto snacks shouldn't be. With straightforward ingredients and macros designed for your lifestyle, Keto Bars are the easy, feel-good choice to power your day. Call to Action: Get Your Keto Bars Today!