Brand Tone

aspirational, elegant, and supportive

Brand Values

• •Quality and Craftsmanship
• •Customer-Centricity
• •Affordability and Accessibility
• •Beauty and Elegance
• •Sustainability

Best Practices

• •Lead with "Elegant" and "Effortless": Every piece of copy should balance the aspirational quality of the product ("elegant," "stunning," "breathtaking") with the practical benefit ("easy to set up," "budget-friendly," "stress-free"). This dual focus addresses both the emotional desires and practical needs of the customer.
• •Use Story-Centric Language: Incorporate words like "story," "moments," "memories," and "vision" into the copy. This aligns with the brand name "KetieStory" and reinforces the idea that the products are not just decorations, but key elements in celebrating life's most important events.
• •Showcase, Don't Just Tell: Leverage customer testimonials and user-generated content in marketing copy. Phrases like "See how brides like you..." or featuring a direct quote from a positive review adds authenticity and social proof, which is more powerful than the brand's own claims.
• •Maintain a Supportive & Celebratory Tone: Whether writing an ad, a caption, or a customer service email, the tone should always be positive, encouraging, and celebratory. The brand is a partner in creating joy, and the language should reflect that supportive role.
• •Create a Keyword Glossary: Develop an internal list of "on-brand" and "off-brand" words. "On-brand" includes terms like handcrafted, artisan, elegant, stunning, masterpiece, effortless, timeless, memorable. "Off-brand" might include words like cheap, fake, discount, plastic. This ensures everyone writing for the brand stays consistent.

Social Perception

Highly positive among target audience, praising visual quality, customer service, and ease of assembly. Initial skepticism from new customers is effectively countered by extensive positive testimonials.

Copy Examples

• •Headline: Stop Searching. Start Dazzling. Body: Your clients demand perfection. Deliver it every time with our handcrafted, rollable flower walls. Effortless setup, breathtaking results, and quality that gets you rebooked. Become the go-to planner for unforgettable events. Shop the collection now. #EventProfs #WeddingDecor #FlowerWall
• •Headline: Your Story Blooms Here. Sub-headline: From a simple vow to a grand celebration, frame your most beautiful moments with our handcrafted floral artistry. Unforgettable, elegant, and everlasting.
• •Subject: Inside: The Secret to a Stress-Free Wedding Season ✨
• •Product Name: The 'Evermore' Floral Arch Description: Walk into your forever surrounded by timeless elegance. The 'Evermore' Arch is meticulously handcrafted with over 1,500 premium silk roses and peonies, creating a breathtakingly full and realistic floral masterpiece. Designed for simple assembly, this arch provides a luxurious backdrop for your vows, photos, and memories, ensuring your special day is as stunning as you imagined.
• •Title: DIY Wedding Hack: Get a Luxury Flower Wall Look for Less.