Brand Tone

Supportive, educational, encouraging, accessible, friendly, authoritative yet approachable

Brand Values

• •Quality and Transparency
• •Efficacy
• •Customer-Centricity
• •Natural and Healthy Living

Best Practices

• •Educate, Don't Just Sell: Frame your copy around providing valuable information. Explain the why behind the keto diet and your products, not just the what. This builds trust and authority.
• •Use Supportive and Encouraging Language: Your audience is on a health journey that can have its challenges. Use positive, empowering words that motivate and support them, positioning the brand as a helpful partner.
• •Be Transparent and Honest: Always lead with the quality and natural sourcing of your ingredients. Highlight what's not in your products (fillers, artificial flavors) as much as what is. This reinforces your core value of transparency.
• •Focus on Benefits Over Features: Instead of just listing ingredients (features), translate them into tangible outcomes (benefits) for the customer. For example, instead of 'Contains goBHB,' write 'Boosts energy and mental focus by providing a clean fuel source.'
• •Maintain a Consistent Voice Across All Platforms: Whether it's a website blog, an Instagram caption, or a customer service email, the supportive, educational, and transparent tone should be unmistakable. This creates a cohesive and recognizable brand personality.

Social Perception

Customers generally perceive ketao as credible, trustworthy, and effective in supporting their keto journey. The brand is praised for product effectiveness, fast delivery, good customer service, and its transparent, educational marketing approach.

Copy Examples

• •Unlock Your Body's Fat-Burning Potential. Tired of the energy crashes and brain fog? Keto Activate is your clean, simple solution to switch on ketosis. Feel the difference with natural energy and enhanced mental clarity. No fillers, no artificial nasties, just pure results.
• •Your Morning Coffee, But Better. Elevate your daily ritual with our Collagen Creamer. A delicious, creamy boost for your coffee that supports healthy skin and joints while keeping you firmly in ketosis. It's the easy, tasty way to a better you.
• •Don't Let the 'Keto Flu' Win. Starting keto can be tough, but you don't have to go it alone. Our goBHB-powered supplements help you bypass the uncomfortable transition phase and get straight to the benefits: sustained energy and appetite control.
• •Clean Ingredients. Clear Results. We believe you have the right to know exactly what you're putting in your body. That's why ketao was born. High-quality, natural ingredients for a healthier you, inside and out. Explore our range and feel the ketao difference.
• •Join the Effortless Keto Lifestyle. Forget complicated routines and restrictive diets. ketao makes living low-carb simple and delicious. From energizing supplements to tasty recipes, we're here to support your journey to wellness every step of the way.