Brand Tone

Nurturing, Encouraging, Passionate, Heritage-Focused, Child-Friendly, Fun, Modern, Relevant, and Empathetic.

Brand Values

• •Cultural Preservation: Keeping the Persian language and Iranian heritage alive for future generations.
• •Family Connection: Facilitating stronger bonds between children and their families through shared language and culture.
• •Education & Literacy: Providing high-quality, engaging educational resources for children.
• •Accessibility: Making Farsi learning approachable and achievable, even for families with limited Farsi proficiency.
• •Love & Passion: The creation of the books is described as an act of love ("Created with love [e'shgh]").

Best Practices

• •Always Emphasize Connection: Frame Farsi learning not just as an educational goal, but as a means to connect with family, heritage, and culture. Use words like "bond," "share," "heritage," "roots," and "connect."
• •Use Warm and Encouraging Language: Maintain a supportive and positive tone. Words like "discover," "joy," "cherish," "nurture," "celebrate," and "embrace" can reinforce this.
• •Keep it Child-Centric: Even when addressing parents, ensure the language reflects a focus on the child's experience – make it sound fun, magical, and engaging for them. Use terms like "little learners," "adventure," "playtime," and "enchanting."
• •Incorporate Cultural Touchstones (Authentically): Weave in Farsi words (with explanations if needed, like "kúchúlú") or references to Iranian culture in a way that feels genuine and enriching, reinforcing the brand's heritage focus.
• •Tell a Story: The "Englisi Farsi" origin story is compelling (an Iranian Australian mother's initiative). Infuse this passion and personal experience into the copy to build trust and emotional connection with the audience. Highlight that the resources are "created with love."

Social Perception

Positive for Users, Niche & Specialized, Helpful Resource, Potential Brand Clarity Issue (due to overlap with academic bookstore).

Copy Examples

• •Headline: Unlock the Magic of Farsi for Your Little One. Body: Journey into the heart of Persian culture with Ketabook's beautifully illustrated bilingual books. Created with love, our stories make learning Farsi fun, engaging, and a precious way to connect with your heritage. Start your family's Farsi adventure today!
• •Headline: More Than Just Words – It's a Connection to Roots. Body: Ketabook helps your child embrace their rich Persian heritage, one delightful story at a time. Our Englisi Farsi books are designed for little learners and the families who cherish their culture. Pass on the gift of language.
• •Headline: Laugh, Learn, and Love Farsi Together! Body: Tired of dull language lessons? Ketabook’s interactive Farsi books for kids are filled with vibrant illustrations and engaging tales that make learning feel like playtime. Perfect for children of all Farsi levels, and even parents learning alongside them!
• •Headline: From [Kúchúlú] to Confident: Watch Your Child Blossom in Farsi. Body: Give your child the confidence to explore the beauty of the Persian language. Ketabook’s resources are lovingly crafted by an Iranian-Australian mum who understands your journey. Nurture their linguistic talents and cultural pride with books they’ll adore.
• •Headline: The Sweetest Sounds: Hear Your Child Speak Farsi. Body: Imagine the joy of hearing your child giggle in Farsi as they learn new words and phrases. Ketabook makes this dream a reality with enchanting stories and easy-to-follow bilingual text. Create lasting memories and a lifelong love for Persian.