Brand Tone

Friendly, enthusiastic, solution-oriented, and reassuring.

Brand Values

• •Innovation and Convenience
• •Problem Solving for Everyday Needs
• •Positivity and Creativity
• •Value for Money (Affordability)
• •Customer Satisfaction
• •Trustworthiness

Best Practices

• •Create a Simple Tone of Voice Guide: Document key characteristics (e.g., "Friendly, not silly," "Enthusiastic, not hyped," "Helpful, not condescending") and provide "use this / not that" word examples.
• •Speak Directly to the Customer: Use "you" and "your" frequently to make the copy feel personal and customer-centric, aligning with their "solutions for your everyday needs" value.
• •Highlight Benefits and Solutions: Focus on how products solve problems or improve the customer's life, reinforcing the "innovation and comfort" and "solutions for everyday needs" values.
• •Maintain Positivity: Infuse copy with optimistic language and focus on positive outcomes, reflecting their aim to "spread positivity and creativity."
• •Be Consistent Across All Channels: Ensure the same friendly, enthusiastic, and solution-oriented tone is used on the website, in emails, product descriptions, and any future social media or advertising efforts. Regularly review content to check for consistency.

Social Perception

Limited. While on-site reviews are positive, a broader online presence is lacking. There's a general online discussion about the trustworthiness of stores on the `myshopify.com` subdomain.

Copy Examples

• •Hello Sunshine! 👋 Discover unique trends at Kesove that bring joy and solutions to your everyday. Dive in and find your new favorite!
• •Tired of [common problem]? We get it. That's why our innovative [Product Name] is designed to make your life easier and brighter, risk-free for 14 days!
• •🎉 Your Daily Dose of Awesome! The Best & Most Affordable Trends are Here!
• •Spreading positivity, one amazing find at a time! ✨ What everyday challenge can we help you solve today? #KesoveTrends #Innovation #DailySolutions
• •At Kesove, your happiness is our mission. Since 2023, we've been dedicated to bringing you innovative, affordable products with a smile, all backed by our 100% satisfaction promise.