Brand Tone

Helpful/Solution-Oriented, Accessible/Approachable, Value-Driven, Reassuring

Brand Values

• •Convenience/Ease
• •Problem-Solving
• •Quality of Life & Well-being
• •Customer Experience
• •Accessibility (Price & Reach)

Best Practices

• •Develop a "Brand Voice Chart": Define your brand's personality (e.g., "The Helpful Problem-Solver," "The Budget-Friendly Friend"). List "We Are..." (e.g., Practical, Caring, Efficient) and "We Are Not..." (e.g., Overly technical, Luxurious, Complicated). Share this with anyone writing for the brand.
• •Prioritize "Facilita" (Ease/Simplicity): Ensure all copy, from product descriptions to FAQs, is easy to understand, straightforward, and avoids jargon. The language should facilitate understanding and action, true to the brand name.
• •Focus on Solutions and Benefits: Instead of just listing product features, highlight how each product makes the customer's life easier, solves a problem, or improves their well-being, directly echoing the brand's stated objective.
• •Maintain a Positive and Reassuring Tone: Especially in customer service interactions, returns policies, and delivery information. Reinforce the commitment to a good post-purchase experience.
• •Regularly Audit Content: Periodically review website copy, promotional materials, and any customer communication to ensure it aligns with the defined tone and values. This is especially important if multiple people are creating content.

Social Perception

Locally Focused, General E-commerce Player

Copy Examples

• •Headline for Homepage Banner: "Your Daily Solutions, Simplified! Discover products that make life easier and brighter. Shop Facilita Shopping now!"
• •Product Description Snippet (for a kitchen gadget): "Tired of [common kitchen problem]? Our [Product Name] is here to help! Effortlessly [verb related to solution], saving you time and bringing more joy to your cooking. Get yours today and simplify your kitchen!"
• •Social Media Post (if active): "🎉 Weekly Deals Alert! 🎉 Making your life easier doesn't have to break the bank. Check out our 'Descontos da Semana' for amazing prices on everyday essentials. Link in bio! #FacilitaShopping #LifeMadeEasy #SmartBuys"
• •About Us Snippet (short version): "At Facilita Shopping, we believe in making everyday life better. We carefully select creative and effective products that solve real problems, so you can enjoy more quality time and well-being. We're here to help!"
• •Email Subject Line for a Promotion: "✨ Make Life Easier & Save! ✨ Special Offers Inside from Facilita Shopping."