Brand Tone

Friendly and Approachable, Empowering and Creative, Sentimental and Heartfelt, Quality-Conscious and Trustworthy

Brand Values

• •Personalization and Individuality
• •Quality
• •Customer Satisfaction
• •Ease of Use
• •Creating Memories

Best Practices

• •Always Emphasize "Your" Creation: Use language that puts the customer in the role of the creator (e.g., "design *your* candle," "*your* special occasion," "create *your* unique gift"). This reinforces the personalization value.
• •Balance Emotion with Quality: While highlighting the sentimental value of the candles, consistently mention the quality aspects (German-made, durable print, RAL certified) to build trust and justify the purchase.
• •Keep it Simple and Encouraging: Mirror the ease of the configurator in the language used. Avoid overly technical jargon and use encouraging words that make the design process seem fun and accessible.
• •Use Storytelling (Even in Short Form): Connect the candles to the moments they represent. Use evocative language that helps customers visualize the candle as part of their celebrations and memories.
• •Maintain a Helpful and Positive Voice in All Communications: This includes website copy, social media interactions, and customer service responses. Even when addressing issues, a positive and solution-oriented tone reinforces the brand's commitment to customer satisfaction.

Social Perception

Positive: Customers express satisfaction with product quality, customization, and delivery speed, seeing the brand as a source for beautiful, personalized gifts. Creative Outlet: Customers appreciate the ability to be involved in the design process. Reliable for Occasions: Kerzenhelden is perceived as a go-to for events like baptisms, weddings, and birthdays. Room for Improvement in Consistency: Some negative reviews point to occasional inconsistencies in product outcome versus online depiction, or in customer service responsiveness.

Copy Examples

• •Headline: "Your Moments, Your Masterpiece. Design a Candle as Unique as Your Story."
• •Social Media Post: "Baptism, wedding, or just because… some memories deserve to shine a little brighter. ✨ Create a personalized candle with Kerzenhelden and keep those special moments glowing. Our easy-to-use configurator makes it simple! #Kerzenhelden #PersonalizedCandles #GiftIdeas #MadeWithLove"
• •Product Description Snippet: "Crafted with care in Germany and printed with your unique design, our high-quality RAL certified candles ensure your heartfelt gift or treasured keepsake will be cherished for years to come. Experience the Kerzenhelden difference."
• •Email Subject Line: "Make Their Day Unforgettable: Design a Kerzenhelden Candle!"
• •Website Call to Action: "Ready to create something beautiful? Start designing your personalized candle now and let your memories glow!"