Brand Tone

Professional, Supportive, Modern, Quality-Conscious, Approachable

Brand Values

• •Integrity and Trust
• •Quality
• •Innovation
• •Customer Focus & Support
• •Environmental Responsibility
• •Gentleness and Kindness

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Professional, Supportive, Modern, Quality-Conscious, Approachable) and values (Integrity, Quality, Innovation, Customer Focus, Environmental Responsibility, Gentleness). Provide examples of "do's and don'ts" for writing style, vocabulary, and messaging.
• •Prioritize "Gentle & Kind" Language: When describing product effects and ingredients, use words that convey care, safety, and gentleness, aligning with the brand's value of creating products that are kind to hair.
• •Emphasize Expertise & Innovation: Consistently weave in phrases that highlight their experience, use of advanced technology, and commitment to new product development to reinforce professionalism and a forward-looking approach.
• •Maintain a Supportive and Approachable Stance: Even when technical, ensure the language is accessible. Frame product benefits around customer needs and solutions. Encourage interaction and offer support, reflecting the family-business and customer-centric values.
• •Be Transparent and Trustworthy: Clearly communicate key product features (like low PPD), ingredient quality, and environmental considerations, reinforcing the brand's core values of integrity and trust.

Social Perception

Positive Customer Experiences, Reliable for Quality, Trustworthy, primarily known within its niche of hair salons and individuals looking for professional-grade hair products.

Copy Examples

• •Headline: Unlock Your Hair's Future. Discover Ceris Hair. Body: With over 35 years of passion and innovation, Ceris Hair blends advanced technology with the finest ingredients. Experience professional-grade care, designed for the new generation. Gentle, effective, and always looking ahead. Call to Action: Explore Our Collections.
• •Headline: Vibrant Colour, Zero Compromise. That's the Ceris Promise. Body: Tired of colour fade? Our expertly formulated hair colours, with one of the lowest PPD counts on the market, deliver lasting brilliance while being gentle on your hair and the environment. Trust in Ceris for salon-quality results at home. Call to Action: Find Your Perfect Shade.
• •Headline: More Than Just Products – It's a Partnership in Hair Health. Body: At Ceris, we're a family business built on integrity and support. We offer not only innovative hair care but also the education and guidance you need to achieve your best hair yet. Let us support your hair journey. Call to Action: Get Expert Advice.
• •Headline: Feel the Ceris Difference: Quality Ingredients, Visible Results. Body: From our nourishing Argan Oil serums to our Bond Recover Detox Shampoo, every Ceris product is crafted with high-quality, carefully selected ingredients. Experience the gentle care and stunning results that professionals trust. Call to Action: Shop Best Sellers.
• •Headline: The New Generation of Hair Care is Here. Are You Ready? Body: Ceris Hair is dedicated to pushing boundaries, creating innovative solutions for today's hair needs. We're environmentally conscious and committed to delivering excellence, from our Italian-sourced formulations to your styling routine. Call to Action: Join the Ceris Revolution.