Brand Tone

Knowledgeable & Educational, Caring & Empathetic, Premium & Trustworthy, Approachable & Welcoming, Natural & Clean

Brand Values

• •Quality & Purity: Offering high-quality, organic, and rigorously tested CBD and wellness products.
• •Transparency & Honesty: Providing clear information about products, ingredients, and lab results.
• •Education: Empowering customers with knowledge about CBD and its benefits to make informed decisions.
• •Customer Well-being & Support: A genuine commitment to helping individuals achieve optimal wellness through natural remedies and personalized experiences.
• •Integrity: Operating with honesty and a focus on customer relationships and effective results.
• •Curated Selection: Carefully vetting and selecting the best available wellness products for their customers.

Best Practices

• •Prioritize Education Over Hard Selling: Focus on informing the customer about the benefits, ingredients, and science behind the products, fostering trust and demonstrating expertise.
• •Emphasize Empathy and Understanding: Acknowledge the customer's wellness challenges (e.g., pain, stress, sleep issues) and position Kerwell as a supportive partner in their journey.
• •Maintain Transparency in All Claims: Always back up product benefits with information about testing, quality sourcing, and natural ingredients. Avoid making unsubstantiated claims.
• •Use Clear, Accessible Language: While conveying expertise, avoid overly technical jargon that could alienate customers. Make information easy to understand.
• •Be Consistent Across All Channels: Ensure that the knowledgeable, caring, and trustworthy tone is reflected in website copy, social media posts, email marketing, and in-store communications for a unified brand experience.

Social Perception

Positive Customer Experiences, Trusted Source, Premium Offering, Community Focused

Copy Examples

• •Headline: Find Your Natural Path to Relief. Body: Living with discomfort isn't your only option. At Kerwell, we offer a curated selection of premium, lab-tested CBD products designed to help you manage pain and rediscover your well-being, naturally. Explore our solutions today and speak with our knowledgeable team to find the perfect fit for your journey.
• •Headline: Invest in Your Rest: Deeper Sleep, Brighter Days. Body: Tired of restless nights? Kerwell’s carefully selected, natural sleep support products, including our popular Sleep Gummies, are formulated to help you achieve restorative sleep without harsh chemicals. Wake up refreshed and ready to embrace your day.
• •Headline: Wellness, Elevated. Quality You Can Trust. Body: At Kerwell, your well-being is our priority. That’s why every product we offer undergoes rigorous third-party lab testing to ensure purity and potency. Experience the difference that clean, effective, and transparently sourced wellness solutions can make.
• •Headline: More Than Just CBD – It's Your Wellness Journey, Supported. Body: We believe in empowering you with knowledge and natural options. From our expertly formulated tinctures to soothing topicals, Kerwell provides high-quality, organic hemp products to help restore balance and enhance your daily life. Let us guide you.
• •Headline: Discover the Kerwell Standard: Pure, Potent, and Backed by Experts. Body: Navigating the world of CBD can be overwhelming. At Kerwell, we simplify it. Our team meticulously curates and vets every brand and product, ensuring we only offer the most effective, clean, and reliable wellness solutions. Because you deserve the best.