Brand Tone

Caring & Empathetic, Expert & Authoritative, Reassuring & Trustworthy, Solution-Oriented & Practical, Positive & Enabling

Brand Values

• •Health & Safety
• •Efficacy & Performance
• •Comfort & Quality
• •Innovation
• •Customer-centricity & Trust
• •Awareness & Education

Best Practices

• •Lead with Empathy and Understanding: Always acknowledge the customer's need for protection and peace of mind, especially for those with sun sensitivity. Use language that shows you understand their concerns and are there to help.
• •Balance Technical Expertise with Reassurance: Clearly explain the benefits of UPF 50+ technology and fabric features, but do so in a way that is accessible and instills confidence, rather than fear. Avoid overly technical jargon without explanation.
• •Focus on Empowerment and Positive Outcomes: Frame sun protection not as a limitation, but as an enabler. Highlight how Ker Sun products allow customers to enjoy life outdoors safely and comfortably.
• •Maintain a Helpful and Informative Stance: Provide valuable information about sun safety and product care. Position the brand as a knowledgeable partner in the customer's health journey.
• •Use Authentic Voices and Stories (where appropriate): Incorporate genuine customer testimonials and relatable scenarios to build trust and emotional connection, reinforcing the caring aspect of the brand.

Social Perception

Highly Trusted for Sun Protection, High-Quality Products, Problem Solver, Caring and Responsive Brand, European Specialist

Copy Examples

• •Enjoy the Sun, Confidently. Our UPF 50+ Styles Protect What Matters. Living with sun sensitivity or simply prioritizing your skin's health shouldn't mean hiding from the joy of a sunny day. At Ker Sun, we blend cutting-edge UPF 50+ fabric technology with everyday comfort and style, so you can embrace the outdoors safely. Because your peace of mind is our highest priority.
• •Dermatologist Recommended, Family Approved. When it comes to sun protection, trust the experts. Ker Sun’s UPF 50+ clothing and hats are designed with your skin's utmost safety in mind, recommended by dermatologists across Europe. From playful kids to active adults, we provide high-performance, breathable protection for everyone you care about.
• •More Than Just Clothing, It's Your Freedom Pass to the Outdoors. Don't let the sun dictate your life. Our innovative UPF 50+ collection is engineered for maximum coverage and comfort, empowering you to hike, swim, play, and live fully under the sun. Rediscover the joy of outdoor activities with Ker Sun – effective protection, effortlessly.
• •The Science of Healthy Skin, Woven into Every Fibre. At Ker Sun, every garment is a promise of UPF 50+ protection, rigorously tested and certified. We meticulously select advanced, lightweight fabrics that shield you from harmful UV rays while ensuring you stay cool and comfortable. Invest in your skin's future, today.
• •Your Story, Our Inspiration. Sun Protection That Understands. We know that for many, vigilant sun protection is a daily necessity. Inspired by real-life challenges, Ker Sun is dedicated to creating UPF 50+ apparel that offers not just safety, but also comfort and style. Share your journey with us, and let us help you live brighter, safer days.