Brand Tone

Caring and Empathetic, Expert and Authoritative, Protective and Reassuring, Positive and Solution-Oriented, Quality-Conscious and Stylish

Brand Values

• •Health and Safety
• •Quality and Performance
• •Empathy and Understanding
• •Empowerment
• •Innovation and Style
• •Education and Awareness

Best Practices

• •Lead with Empathy: Start by acknowledging the concerns and needs of sun-sensitive individuals or those seeking serious protection. Use language that shows understanding and care (e.g., "peace of mind," "live freely," "we understand").
• •Educate, Don't Just Sell: Integrate educational snippets about UPF 50+ technology, the importance of sun safety, and the benefits of UV protective clothing over or alongside traditional methods like sunscreen. This reinforces expertise and builds trust.
• •Highlight a Dual Benefit – Protection and Style/Comfort: Consistently pair the message of high-level UV protection with the comfort, quality, and stylishness of the garments. Avoid making it sound purely medical or utilitarian.
• •Use Testimonials and Stories Authentically: Weave in elements from the "Ker Sun Stories" or general customer experiences (anonymously if needed) to provide social proof and connect on a human level. Phrases like "inspired by real experiences" can be powerful.
• •Maintain a Reassuring and Positive Outlook: While the risks of sun exposure are serious, the overall tone should be empowering and positive, focusing on the solutions Ker Sun provides to enable an enjoyable, active life despite these risks. Avoid overly alarming or fear-mongering language.

Social Perception

Trusted Source for Sun Protection, High Quality but Sometimes Pricey, Responsive Customer Service, Recommended by Professionals, Stylish and Comfortable

Copy Examples

• •Headline: Enjoy the Sun, Safely. Our UPF 50+ collection, designed for your peace of mind. Body: Living with sun sensitivity shouldn't mean hiding from the world. At Ker Sun, we understand. Our dermatologist-recommended UPF 50+ clothing combines cutting-edge fabric technology with stylish designs, so you can embrace the outdoors with confidence and comfort. Protect your skin, live freely.
• •Headline: More Than Just Clothing, It's Your Daily Shield. Body: Why compromise when it comes to sun protection? Ker Sun offers rigorously tested UPF 50+ apparel that blocks over 98% of UV rays. Inspired by personal journeys and crafted with experts, our collection ensures you and your loved ones stay protected, stylishly and effortlessly, every sunny day.
• •Headline: Feel the Freedom, Forget the Worry. Ker Sun UPF 50+ Wear. Body: Rediscover the joy of sunny days. Our breathable, lightweight UPF 50+ fabrics are designed for maximum coverage and ultimate comfort, even in the warmest weather. From beach days to garden strolls, trust Ker Sun to keep your skin safe, so you can focus on making memories.
• •Headline: Expert Protection, Elegant Design. Because Your Skin Deserves Both. Body: You don't have to choose between safety and style. Ker Sun was born from a desire for effective UV protection that feels and looks beautiful. Our UPF 50+ certified clothing is your trusted partner, offering scientifically proven protection with a touch of European elegance.
• •Headline: Sunscreen Can Wash Off. Our UPF 50+ Protection is Woven In. Body: Provide your family with consistent, all-day sun safety. Ker Sun's innovative UPF 50+ clothing offers a reliable barrier against harmful UV radiation, wash after wash. Lightweight, comfortable, and designed for every member of your family, it's the smart way to enjoy the sun.