Brand Tone

Enthusiastic & Passionate, Approachable & Community-Focused, Trendy & Current, Authoritative & Knowledgeable, Direct & Sales-Oriented, Slightly Edgy & Urban.

Brand Values

• •Authenticity
• •Community
• •Passion
• •Exclusivity & Rarity
• •Customer Experience
• •Entrepreneurial Spirit

Best Practices

• •Know Your Audience & Speak Their Language: Consistently use terminology and references that resonate with sneaker and streetwear enthusiasts (e.g., "grails," "deadstock," "cop," "LPU" - Last Pick Up). Stay updated on community slang and trends but ensure it feels authentic to the brand.
• •Emphasize Passion & Authenticity in Every Communication: Whether it's a product description, social media post, or customer service interaction, let the genuine enthusiasm for sneaker culture and the unwavering commitment to authenticity shine through. This builds trust and connection.
• •Be Visually Consistent with Tone: Ensure photography, videography, and graphic design on the website and social media align with the trendy, urban, and high-quality feel of the products and brand. Lifestyle shots showing the sneakers in action can enhance approachability.
• •Empower Your Team to Be Brand Ambassadors: Ensure all staff, especially customer-facing and content creators, deeply understand and can embody the brand's tone and values. Their personal passion can be a powerful tool, as seen in their TikToks.
• •Maintain a Consistent Voice Across All Platforms, Adapting Format: While the core tone (enthusiastic, knowledgeable, community-focused) should remain the same, tailor the delivery to the platform. TikToks can be more informal and fast-paced, while website blog posts might be more in-depth and informative. The underlying personality should always be recognizable as Kersh Kicks.

Social Perception

Trusted Source for Authentic Sneakers, Cool & Trendy Destination, Community Hub, Reliable & Efficient (Mostly), Knowledgeable & Passionate Staff.

Copy Examples

• •Instagram Post (New Arrival): Heads up, fam! 🔥 The [Sneaker Name] just landed at Kersh Kicks and they. are. FIRE. Don't sleep on these – your collection needs this heat. Authenticity guaranteed, as always. Tap the link in bio to cop yours before they're history. #KershKicks #SneakerDrop #LimitedEdition #[SneakerBrand]
• •TikTok Video Script (Street Interview Style): (Energetic Host) Yo, Manchester! We're out here with Kersh Kicks asking the real questions: What's on your feet and what's your ultimate sneaker grail? Let's see what the city's rocking! Drop your grail in the comments! 👇 #KershKicks #Streetwear #Sneakerhead #WhatsOnYourFeet #GrailOfTheDay
• •Website Blog Post Snippet (Trend Report): This season, it's all about [current trend, e.g., retro runners]. We're seeing a massive comeback, and Kersh Kicks is your go-to for the most sought-after pairs. From iconic reissues to fresh collabs, we break down why this trend is taking over and how to style it like a pro. Dive in and get ahead of the game... [Read More]
• •Facebook Ad (Promoting Buy-Sell-Trade): Got heat in your closet? 👟💰 Turn those grails into cash or trade up for your next obsession at Kersh Kicks! Our Buy-Sell-Trade model makes it easy to refresh your rotation with 100% authentic kicks. Visit us in-store (Manchester, Glasgow) or hit up our website to see how it works! #KershKicks #BuySellTrade #SneakerCommunity #Authenticator
• •Product Description (for an exclusive item): Crafted for the true collector. The [Exclusive Sneaker Name] isn't just a shoe, it's a statement. Sourced by our sneaker-obsessed experts and guaranteed 100% authentic, this ultra-rare pair is a must-have for any serious rotation. Limited stock – secure your piece of sneaker history. [Shop Now]