Brand Tone

Empowering, supportive, action-oriented, and authentic

Brand Values

• •Empowerment: Empowering female entrepreneurs to achieve their goals and succeed.
• •Guidance & Support: Providing practical guidance and support to help entrepreneurs overcome fears.
• •Action & Results: Encouraging action and focusing on achieving tangible results.
• •Perseverance & Confidence: Promoting the importance of perseverance and building confidence.
• •Community & Service: Uplifting the community and service, evident through work with the YWCA.

Best Practices

• •Use "You-focused" Language: Address the audience directly (e.g., "Are *you* feeling stuck?", "This journal is for *YOU*!").
• •Incorporate Empowering & Action-Oriented Verbs: Use words like "crush," "kill it," "achieve," "transform," "unlock," "build," "scale," "grow," "discover."
• •Maintain Authenticity and Share Your Story: Kerrilyn Harding effectively shares her own entrepreneurial journey and background.
• •Core Tone Consistency: Regardless of the platform (Website, Instagram), the core empowering and supportive tone should remain consistent.
• •Showcase Results: Highlight client success stories and tangible outcomes (e.g., increased income, business growth).

Social Perception

An inspiring and knowledgeable mentor, community leader, successful entrepreneur, and trusted attorney dedicated to empowering women in business and uplifting the community.

Copy Examples

• •Go from struggling and scared to praised and paid – just like so many other amazing women I've mentored.
• •My Business Baddie Journal & Workbook is your step-by-step guide to confidently setting, planning, and *achieving* all your business goals.
• •As an entrepreneur and business coach, I've helped countless women break through their fears and scale their ventures.
• •'Kerrilyn took a genuine interest in my business, and that meant a lot to me,' she says.
• •For Kerrilyn Harding, this is about helping women move from "struggling and scared to praised and paid".