Brand Tone

Passionate & Knowledgeable, Customer-Focused & Friendly, Innovative & Modern, Trustworthy & Quality-Assured, Approachable & Helpful

Brand Values

• •Quality
• •Tradition & Craftsmanship
• •Innovation & Adaptability
• •Customer Centricity
• •Health & Wellness
• •Irish Provenance
• •Family

Best Practices

• •Always ground your copy in Kerrigans' rich heritage and commitment to quality, but don't be afraid to embrace a modern, innovative voice when discussing new products like the "Foods for Fitness" range. This balance is key.
• •Whether it's a product description or a social media update, frame your message around the customer's needs, desires, and how Kerrigans can enhance their meals and lifestyle. Use "you" and "your" to make it personal.
• •Instead of just saying "we are passionate," let that passion shine through in vivid descriptions of your food, the care taken in its preparation, and the joy of sharing it. Use sensory language.
• •Weave in the "Guaranteed Irish" aspect and the pride in local sourcing naturally. This reinforces trust and resonates with customers who value provenance.
• •While the specific content might vary from a tweet to a detailed blog post, the underlying tone – passionate, expert, friendly, and trustworthy – should remain consistent. Create simple brand voice guidelines for anyone writing copy.

Social Perception

High-Quality Butchers, Innovative & Trend-Aware, Community-Minded & Respected, Reliable & Trustworthy, Customer-Service Oriented, Convenient

Copy Examples

• •Kerrigans: Ireland's Award-Winning Craft Butchers. 50 Years of Tradition, Quality, and Taste, Delivered to Your Door.
• •Fuel your fitness goals without sacrificing flavour! Our Lean Turkey Burgers are packed with protein, expertly seasoned, and made from the finest Irish turkey. Perfect for a quick, healthy, and delicious meal. Taste the Kerrigans difference – where fitness meets flavour.
• •It’s more than just meat to us; it’s about family, community, and the joy of sharing good food. Thank you for 50 amazing years! We love being your local butcher. What’s your favourite Kerrigans memory or meal? Share below! #KerrigansCraftButchers #IrishButcher #CommunityLove
• •From our family to yours since 1973. At Kerrigans, we believe in the art of traditional butchery, ensuring every cut is of the highest quality, sourced locally and fully traceable. Experience the taste of true Irish craft. [Link to 'Our Story' or a featured traditional cut]
• •Short on time but not on standards? Kerrigans’ new [Meal Name] brings artisan butchery and chef-inspired flavour straight to your table. Simply heat and enjoy a wholesome, delicious meal crafted with the care you’ve come to expect. Dinner, sorted! #Kerrigans #EasyMeals #QualityConvenience