Brand Tone

Creative & Inspiring, Friendly & Welcoming, Passionate & Enthusiastic, Community-Oriented, Vibrant & Colourful

Brand Values

• •Creativity & Originality
• •Quality
• •Passion
• •Customer Service & Support
• •Uniqueness
• •Inspiration & Education

Best Practices

• •Emphasize Creativity and Personalisation: Always encourage customers to express their unique style. Use words like 'create,' 'imagine,' 'your story,' 'unique,' 'personalise.'
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend who shares your passion. Use welcoming language, emojis where appropriate (especially on social media), and address customers directly (e.g., 'you,' 'your').
• •Showcase Passion and Enthusiasm: Let your love for beads, jewellery, and the creative process shine through. Use positive and energetic words like 'vibrant,' 'exciting,' 'discover,' 'inspire.'
• •Highlight Uniqueness and Quality: Remind customers about the special, often hand-picked or handcrafted nature of the products and the quality of the materials. Use terms like 'hand-picked,' 'unique finds,' 'quality components,' 'artisan.'
• •Foster Community and Share Inspiration: Encourage interaction, feature customer creations (with permission), and share tips or ideas to make your audience feel part of the KerrieBerrie creative family. Ask questions and invite engagement.

Social Perception

Positive & Highly Recommended, A 'Haven' for Crafters, Friendly & Approachable Experts, Fun & Engaging Experience, Good Value

Copy Examples

• •Instagram Post (New Charms Arrival): Unleash your inner artist! ✨ Our new collection of hand-picked, unique charms has just landed. From whimsical wonders to elegant sparkles, find the perfect pieces to tell *your* story. Pop into our Brighton store or explore online – your next masterpiece awaits! #KerrieBerrieBeads #CharmBracelet #DIYJewellery #BrightonLanes #BeCreative
• •Facebook Ad (Workshop Promotion): Ready to spark your creativity? 💖 Join our fun & friendly jewellery making workshop this Saturday! Learn new skills, meet fellow craft lovers, and leave with a beautiful piece you made yourself. No experience needed – just bring your enthusiasm! Limited spots. Book yours now [Link]. #KerrieBerrieWorkshops #JewelleryMaking #BrightonEvents #CraftClass #HandmadeWithLove
• •Website Homepage Banner: Your Haven for Unique Beads & Inspiring Jewellery. Dive into a world of colour, creativity, and endless possibilities at KerrieBerrie. Shop online or visit our vibrant Brighton store. Let's make something beautiful together! [Shop Beads] [Our Jewellery]
• •Email Newsletter Snippet (Highlighting a Bestselling Bead Type): Discover the glow of our popular electroplated hematite flower beads! 🌸 These unusual beauties add a touch of magic to any design. Our customers love their unique shimmer – see why they're flying off the shelves and get inspired for your next project! [Link to product] #BeadLove #KerrieBerrieFavourites #JewellerySupplies #UniqueBeads
• •Product Description (Handmade Necklace): Handcrafted with passion in our Brighton studio, this vibrant necklace features [Specific unique beads/charms], each one carefully selected for its unique charm. A true KerrieBerrie original, designed to bring a splash of colour and joy to your day. Wear your creativity! ✨ #HandmadeJewellery #KerrieBerrieDesigns #UniqueNecklace #BrightonMade