Brand Tone

Empowering & Supportive, Relatable & Authentic, Luxurious & Stylish, Practical & Solution-Oriented, Friendly & Community-Focused

Brand Values

• •Versatility
• •Quality & Craftsmanship
• •Practicality & Organization
• •Style & Confidence
• •Sustainability & Ethics
• •Exclusivity
• •Customer-Centricity

Best Practices

• •Always Speak to the "Why": Remind the audience *why* KeriKit exists – to empower busy, stylish women and make their lives easier and more beautiful. Connect product features back to these core benefits of confidence, organization, and style.
• •Embrace Relatability: Use language that acknowledges the realities of a busy woman's life – the juggling act, the need for practicality without sacrificing personal style. Share stories (founder's, customers') that resonate.
• •Balance Luxury with Practicality in Language: Use descriptive words that convey the premium quality of the materials and design (e.g., "luxurious full-grain leather," "elegant craftsmanship," "buttery soft") alongside terms that highlight functionality (e.g., "smart organisation," "effortlessly organised," "perfectly placed compartments," "versatile").
• •Foster a Sense of Community: Address the audience directly and inclusively (e.g., "KitGirls," "women like you"). Encourage interaction and sharing, making them feel part of the KeriKit family.
• •Maintain an Empowering and Positive Voice: Focus on solutions, confidence, and the positive impact a KeriKit bag can have on a woman's day. The tone should be supportive and uplifting, celebrating the multifaceted lives of their customers.

Social Perception

Highly Regarded by Customers, Aspirational yet Attainable, Problem-Solver for Mothers, Trustworthy and Authentic, Community-Oriented

Copy Examples

• •Headline: Conquer Your Day in Style. Your KeriKit is Ready for Anything. Body: Juggling meetings, school runs, and those precious moments for yourself? Our meticulously designed leather bags seamlessly transition with you, keeping you organized, confident, and effortlessly chic. Because you deserve a bag that works as hard as you do, without ever compromising on beauty. #KeriKitEngland #LuxuryMeetsPracticality #EmpoweredByOrganisation
• •Instagram Caption (with a picture of a mum using a KeriKit bag): From playground essentials to boardroom brilliance, the [Bag Name] has your back. ✨ We know the hustle is real, that’s why every KeriKit is crafted with love, luxurious leather, and pockets for everything (yes, even that rogue pacifier!). What’s the one thing your KeriKit helps you conquer? Share with our #KitGirl community! #KeriKit #StylishMum #OrganisedLife
• •Email Subject: Less Clutter, More Confidence: Discover Your Perfect KeriKit Body: Imagine a day where everything has its place. Where your bag isn’t a black hole, but a beautifully organized haven for all your essentials. At KeriKit, we turn that vision into reality. Designed by a busy mum for busy women, our limited-edition leather bags empower you to navigate life’s adventures with grace and style. Find the KeriKit that tells your story. [Link to Shop]
• •Product Description Snippet (for a new bag): Meet the [New Bag Name] – where elegant design meets ingenious organisation. Crafted from the softest, sustainably sourced full-grain leather, this versatile companion features [mention 2-3 key practical features like 'our signature insulated bottle holder' or 'padded tech sleeve']. It’s more than just a bag; it’s your partner in embracing every facet of your incredible life. Limited pieces available. #KeriKitNewCollection #DesignedForYou
• •Facebook Post (highlighting sustainability): Beauty that's more than skin deep. 🌱 At KeriKit, we're committed to style that feels good, inside and out. That’s why we use sustainable, biodegradable leathers and plant a tree for every bag that finds its home with you. Carry a KeriKit and carry our shared commitment to a more beautiful world. Learn more about our journey: [Link to Sustainability Page] #KeriKitCares #SustainableLuxury #EthicalFashion