Brand Tone

Premium and Sophisticated, Authentic and Natural, Passionate and Engaging, Ethical and Caring, Wellness-Oriented

Brand Values

• •Quality
• •Authenticity & Heritage
• •Customer Satisfaction
• •Ethical Sourcing and Sustainability
• •Innovation
• •Wellness

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., premium, authentic, caring, passionate, wellness-focused) with examples of do's and don'ts. This ensures everyone writing for the brand is aligned.
• •Focus on "Richness" and "Authenticity": Consistently use evocative language that highlights the quality of the ingredients (e.g., "finest estates," "volcanic soil," "hand-picked," "rich aromas," "decadent flavours") and the genuine Kenyan heritage.
• •Emphasize the "Why": Go beyond just describing the product. Talk about the passion for tea, the connection to Kenyan farmers, the commitment to ethical practices, and the desire to provide a moment of wellness or joy.
• •Engage with Sensory Details: Describe the taste, aroma, and even the visual appeal of the tea to create a more immersive and premium experience for the reader.
• •Maintain a Positive and Uplifting Narrative: Whether talking about the tea itself, the farmers, or conservation efforts, the overall message should be one of quality, care, and positive impact.

Social Perception

High-Quality Tea, Authentic Kenyan Product, Enjoyable and Comforting, Ethical Considerations Valued (where known), Sought After

Copy Examples

• •Experience the Soul of Kenya. One Perfect Cup at a Time. Grown in the rich volcanic soils of Kenya's finest estates, Kericho Gold brings you a tea experience steeped in tradition and unparalleled quality. Discover the authentic taste that tea connoisseurs cherish. #KerichoGoldUSA #PremiumKenyanTea #SipTheTradition
• •More Than Just Tea. It's a Moment of Pure Wellness. Unwind and rejuvenate with Kericho Gold. Our carefully selected leaves, bursting with natural antioxidants and rich aromas, offer a soothing escape in every cup. Naturally pure, ethically sourced. #KerichoGoldWellness #NaturallyPure #TeaLovers
• •Crafted with Passion, Savored with Joy. From the lush highlands of Kenya to your cup, every Kericho Gold tea is a testament to our dedication. We partner with local farmers, ensuring every leaf is picked with care for a taste that’s both exquisite and ethical. #EthicalTea #KenyanHeritage #TasteOfKenya
• •Elevate Your Day. The Kericho Gold Way. Why settle for ordinary? Kericho Gold's vibrant blends and rich, smooth flavors turn any tea break into a special occasion. Explore our diverse range and find your perfect infusion of Kenyan sunshine. #AttitudeTeas #KerichoGoldExperience #BoldFlavors
• •Sip Sustainably. Support Conservation. With every cup of our Conservation Range, you're not just enjoying premium Kenyan tea; you're helping protect Kenya's precious wildlife. Taste the difference, make a difference. #KerichoGoldConservation #SustainableSipping #TeaForChange