Brand Tone

Professional & Expert, Benefit-Oriented & Reassuring, Enthusiastic & Passionate (especially on Social Media), Direct & Informative, Approachable & Customer-Focused

Brand Values

• •Quality & Efficacy
• •Innovation & Advanced Technology
• •Problem Solving & Customer Satisfaction
• •Expertise & Trust
• •Accessibility (of professional care)

Best Practices

• •Prioritize Benefit-Driven Language: Always focus on what the product *does* for the customer (e.g., "achieve smoother hair," "restore hair health," "reduce frizz") rather than just listing features.
• •Maintain a Professional and Knowledgeable Stance: Use terminology that reflects expertise in hair care (e.g., "keratin," "nanoplastia," "hair fiber," "cuticle") but explain complex terms simply when necessary, as seen in their Nanoplastia vs. Botox explanations.
• •Emphasize Quality and Efficacy: Consistently use words like "high-quality," "advanced," "effective," "professional-grade," and "visible results" to reinforce the brand's core value proposition.
• •Be Reassuring and Solution-Oriented: Address customer pain points directly (e.g., "damaged hair," "dryness," "dissatisfaction with other treatments") and position the products as reliable solutions.
• •Adapt Tone for the Platform, but Keep Values Consistent: While social media (like TikTok) can be more enthusiastic and visual, the underlying message of quality, expertise, and achieving beautiful, healthy hair should remain. The core values should guide even informal communication.

Social Perception

Positive Customer Experiences, Reliable & Legitimate, Effective Products, Informative & Helpful, Italian-Focused but with International Brands

Copy Examples

• •Headline: Unlock Your Hair's True Potential: Discover the Brazilian Secret to Silky, Strong, and Radiant Hair. Body: Tired of battling frizz and damage? Keratinbooms brings you advanced keratin treatments, direct from Brazil. Our expertly formulated products nourish, restore, and transform your hair, delivering visible results from the very first use. Experience the confidence of salon-quality care, at home.
• •Headline: Revitalize. Restore. Rejuvenate. Your Journey to Healthier Hair Starts Here. Body: At Keratinbooms, we believe everyone deserves to have beautiful, healthy hair. Our curated collection of high-performance treatments, rich in nourishing keratin, targets common hair concerns to deliver lasting strength, shine, and manageability. Say goodbye to dull, lifeless locks and hello to your best hair ever.
• •Headline: Expert Solutions for Damaged Hair: Trust Keratinbooms for Visible Transformation. Body: Don’t let damaged hair define your look. Keratinbooms offers specialized treatments, including advanced nanoplastia and hair botox, designed to repair and reconstruct from within. Our professional-grade formulas provide the intensive care your hair needs to become smoother, healthier, and brilliantly vibrant.
• •Headline: The Power of Keratin, The Promise of Beautiful Hair. Body: Harnessing the natural strength of keratin, Keratinbooms delivers products that don't just mask problems—they solve them. From deep-conditioning masks to innovative smoothing systems, each product is crafted to improve your hair's health and appearance, leaving it undeniably beautiful and resilient.
• •Headline: Still Searching for Your Perfect Hair Solution? Let Our Experts Guide You. Body: Overwhelmed by choices? At Keratinbooms, we're more than just a store; we're your partners in achieving dream hair. Explore our range of scientifically-backed keratin treatments, or contact our expert team for personalized advice. Discover the ideal solution for your unique hair needs today.