Brand Tone

friendly, approachable, and empowering. It's also informative and results-oriented

Brand Values

• •Health and Safety: Prioritizing formulations free from harsh chemicals like formaldehyde and ammonia, making products "apta para niñas y embarazadas."
• •Natural and Organic Ingredients: Emphasizing its "origen orgánico y vegano," with a blend of natural oils and extracts (e.g., coconut, argan, macadamia).
• •Efficacy: Delivering visible results in terms of hair straightening, shine, softness, and frizz reduction.
• •Ethical Practices: Commitment to vegan and cruelty-free products.
• •Empowerment and Beauty: Helping individuals achieve their desired hair aesthetic, boosting confidence, and promoting self-care through a "ritual."
• •Transparency: Openly discussing ingredients and application methods.

Best Practices

• •Embrace "Amiga" Language: Continue using warm, friendly, and inclusive language (e.g., "beautiful," "friend," "we're in this together"). Address the audience directly and personally.
• •Highlight Empowerment & Results: Focus copy on how the product helps users achieve their desired look and feel more confident. Use strong verbs and benefit-driven statements. Showcase tangible results (smoothness, shine, health).
• •Reinforce Core Values Consistently: Always weave in key value propositions: organic, vegan, chemical-free (no formaldehyde, no ammonia), safe for all, cruelty-free. These are major trust-builders.
• •Educate and Inform Gently: While being friendly, provide clear, concise information about ingredients, the application process, and aftercare. Position the brand as a knowledgeable and helpful resource.
• •Encourage User-Generated Content and Interaction: Actively solicit reviews, testimonials, and before/after photos. Feature customer stories in copy to build community and social proof, maintaining an authentic and relatable voice.

Social Perception

positive, with key themes emerging: Effectiveness, Safety, Natural Care, Trust and Authenticity, Community Engagement, Scent

Copy Examples

• •Headline: Goodbye Frizz, Hello Fabulous! ✨ Your Organic Keratin Journey Starts Now. Body: Dream of silky, straight hair without the harsh chemicals? Our 100% Vegan Keratina Orgánica™ Ritual Botánico deeply nourishes with 12 natural oils, leaving your hair irresistibly smooth and healthy. Safe for all, because you deserve the best! #KeratinaOrganica #RitualBotanico #HealthyHairJourney
• •Headline: Pregnant? Sensitive Scalp? You Can Still Have Straight, Gorgeous Hair! Body: Don't compromise on health or beauty. KERATINA ORGÁNICA™ is your formaldehyde-free, ammonia-free solution for stunningly straight hair. Loved by moms-to-be and those who choose gentle care. Reveal your best hair, naturally! #SafeKeratin #OrganicHairCare #MomToBeBeauty
• •Headline: Feel the Power of Nature in Every Strand! 🌿 Body: Discover the Ritual Botánico secret! Our organic keratin treatment transforms your hair from the inside out. Packed with coconut, argan, and macadamia oils, get ready for shine, softness, and manageability like never before. It's not just a treatment, it's a ritual. #VeganBeauty #CrueltyFreeHair #HairTransformation
• •Headline: Join Thousands of Happy Women Flaunting Their #KeratinaOrganica Hair! Body: Swipe to see real results from our amazing community! KERATINA ORGÁNICA™ delivers long-lasting smoothness and a radiant glow. What are you waiting for? Share your transformation and inspire others! #CustomerLove #RealResults #HairGoals
• •Headline: Unlock Your Hair's True Potential. Organically. Body: Tired of harsh treatments? Embrace the gentle strength of KERATINA ORGÁNICA™. Our Ritual Botánico formula offers progressive straightening while nurturing your hair with the best botanical ingredients. Straight, vibrant, and full of life – naturally. #NaturalHairStraightening #ChemicalFree #BotanicalBeauty