Brand Tone

Artisanal, Elegant, and Authentic

Brand Values

• •Craftsmanship
• •Uniqueness & Individuality
• •Elevating the Everyday
• •Supporting Small & Woman-Owned Business
• •Quality

Best Practices

• •Lead with the "Handmade" Story: Always anchor the copy in the value of craftsmanship. Use words like "handcrafted," "artisan," "studio-made," and "one-of-a-kind" to reinforce the brand's core identity.
• •Embrace "Perfectly Imperfect": Frame imperfections (slight variations in size, shape, or glaze) as marks of authenticity and uniqueness, not as defects. This builds trust and manages customer expectations.
• •Focus on the "Why," Not Just the "What": Instead of just describing a product's features (e.g., "a blue mug"), describe the experience it offers (e.g., "a touch of calm for your morning coffee"). Connect the product to a feeling or a lifestyle.
• •Maintain an Elegant & Clean Voice: Avoid overly casual slang or complicated jargon. The language should be as clean, refined, and accessible as the brand's visual aesthetic. Let the quality of the product and the story speak for itself.
• •Consistently Weave in Brand Values: Regularly mention the "woman-owned" and "small business" aspects in social media bios, "About Us" pages, and occasional posts. This is a key differentiator that resonates with the target audience and builds community.

Social Perception

Keramina is perceived as a high-quality, premium artisan brand appealing to consumers who value aesthetics, craftsmanship, and support for small, woman-owned businesses. It offers unique, non-mass-produced goods with a strong narrative and personal touch.

Copy Examples

• •Your morning ritual, elevated. Introducing the new Boulder Mug collection—handcrafted to make your first coffee of the day a moment of functional art. Each piece is perfectly imperfect, a true one-of-a-kind. Discover the beauty of handmade. #KeraminaCeramics #HandmadeMug #FunctionalArt
• •More than just ceramics, Keramina is functional art crafted with passion. As a small, woman-owned studio, we believe in the beauty of the imperfect and the power of handmade objects to bring elegance into your daily life. From our hands to your home.
• •Built to last, designed to inspire ✨
• •Art for Your Table. Bring home a piece of passion. Keramina offers unique, handmade ceramics designed to make everyday moments beautiful. Shop our new collection and support a woman-owned small business.
• •The heart of your table. Our Soča serving bowl is handcrafted to be the centerpiece of your gatherings. Its organic shape and subtle speckled glaze ensure that no two are exactly alike. Perfect for sharing meals and creating memories, this bowl is a statement of elegant, mindful living.