Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Playful & Energetic, Approachable & Friendly, Empowering & Inclusive, Helpful & Educational
Brand Values
- •Self-Expression & Creativity
- •Hair Health & Kindness
- •Quality & Efficacy
- •Innovation
- •Community
Best Practices
- •Stay Playful and Positive: Use upbeat language, emojis where appropriate (especially on social media), and focus on the joy and excitement of hair color transformation.
- •Emphasize Empowerment and Self-Expression: Frame copy around the user's creativity and individuality. Encourage them to be their own "Keracolor Artist."
- •Highlight "Kind" and "Healthy": Consistently mention the benefits of keratin, nourishing oils, and cruelty-free, gentle formulas. This reinforces the value of hair health alongside vibrant color.
- •Be Inclusive and Relatable: Use language and imagery that appeals to a diverse audience. Share a variety of user-generated content showcasing different hair types, styles, and colors.
- •Maintain an Educational and Supportive Voice: Provide clear instructions, tips, and inspiration. Answer questions promptly and helpfully, fostering a sense of community and trust.
Social Perception
Generally viewed as a fun, effective, and convenient way to add or maintain vibrant hair color at home. Users appreciate the conditioning aspect and the ability to experiment without long-term commitment or excessive damage.
Copy Examples
- •Headline: Unleash Your Inner Artist. ✨ Body: Why blend in when you were born to stand out? With Keracolor Color + Clenditioner, transform your hair into a vibrant masterpiece. Healthy color, happy hair, amazing you. #Keracolor #BeBold
- •Headline: No Salon? No Problem! Keep Your Color Fresh. Body: Extend that just-left-the-salon vibrancy or try a totally new hue from the comfort of your home. Our Color + Clenditioner deposits rich color while it cleanses and conditions. Kind to your hair, stunning on you.
- •Headline: Healthy Hair, Meet Head-Turning Hues. Body: Dreaming of vibrant color that doesn’t trash your tresses? Keracolor’s keratin-infused formulas nourish and strengthen while delivering jaw-dropping shades. Color with care.
- •Headline: Your Vibe. Your Color. Your Rules. Body: From subtle pastels to electric brights, express every shade of you. Mix, match, and create your signature look with Keracolor. What color adventure are you on today? #MyKeracolorStory
- •Headline: Wash Day Just Got Way More Colorful! 🌈 Body: Say goodbye to fading color and hello to vibrant locks with every wash! Our Color + Clenditioner makes it easy to boost your color and keep your hair feeling amazing. Effortless color, exceptional care.
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