Tono de Marca

aspirational, innovative, and sophisticated

Valores de Marca

• •Luxury and Sophistication
• •Innovation and Technology
• •Quality and Craftsmanship
• •Personalization and Creativity
• •Accessibility

Mejores Prácticas

• •Lead with "Luxury" and "Innovation": Always weave words like luxury, sophisticated, elegant, innovative, smart technology, and cutting-edge into your copy to reinforce the brand's core identity.
• •Focus on Transformation, Not Just Products: Instead of just describing a mirror or a lamp, describe the experience it creates. Use phrases like "transform your space," "elevate your living," and "create your oasis" to sell a lifestyle.
• •Maintain a Sophisticated Vocabulary: Avoid overly casual slang or jargon. Keep the language polished and aspirational to match the high-end positioning of the products.
• •Emphasize Personalization: Highlight the ability for customers to find their "signature style" or customize products. This speaks directly to the value of personal expression.
• •Use High-Quality Visuals to Match the Copy: Ensure that all images and videos are professionally produced and reflect the luxury and sophistication described in the text. The visual tone must align with the written tone.

Percepción Social

Keptua is perceived as a specialized, technology-driven decor brand, associated with the growing trend of smart home technology. It is seen as a serious player in the technology and design field, aiming to build a reputation based on innovation and quality.

Ejemplos de Copy

• •Reflect your elegance. Our Lotus Smart Mirror isn't just a mirror; it's the centerpiece of your sanctuary. With integrated, brighter lighting and a sleek, copper-free design, it’s where technology meets tranquility. Transform your daily routine into a luxurious experience. #Keptua #SmartMirror #LuxuryHomeDecor #InteriorDesign #HomeTech
• •Your New Home Deserves a Touch of Luxury. Congratulations on your new space! Now, let's make it truly yours. Keptua is where innovation and design converge to create decor that inspires. From smart lamps that adapt to your mood to clocks that are works of art, discover perfection made personal. Shop our collection today. #TurningConceptToLuxury #KeptuaStyle #HomeInspiration
• •Turning Concept To Luxury. We believe your home should be an extension of you. A place where cutting-edge design and personal style live in harmony. Discover our collection of smart decor and elevate your space.
• •The most memorable corporate gifts are both beautiful and functional. Customize our signature acrylic lamps with your logo for a gift that truly shines. Perfect for clients, partners, and events. Contact us for bespoke orders. #Keptua #CorporateGifting #CustomDesign #LuxuryGifts
• •An Innovation in Elegance Is Here | Discover the New Keptua Collection Step into the future of home design. At Keptua, we're revolutionizing interior style with pieces that blend smart technology with peerless quality. See what's new.