Brand Tone

Inspirational, Authentic, and Community-Oriented

Brand Values

• •Faith
• •Quality & Craftsmanship
• •Purpose & Mission
• •Community & Giving Back
• •Style

Best Practices

• •Always Lead with "Why": Start with the brand's purpose. Whether it's a product description or a social media post, connect the item back to the core mission of faith, inspiration, and community. The "why" is your strongest asset.
• •Use "We" and "You" to Foster Community: Write in a way that feels inclusive. Use "we" to talk about the brand's journey and mission, and "you" or "our community" to speak directly to the customer, making them feel part of the story.
• •Balance Bold Faith with Subtle Style: The copy should reflect the product. Be bold and direct about the faith-based message (e.g., quoting scripture), but also highlight the stylistic elements (e.g., "vintage wash," "streetwear aesthetic," "ultra-soft feel") that appeal to a fashion-conscious audience.
• •Integrate Your Guiding Scripture: Regularly and naturally reference your core scripture (1 Peter 1:5) and the concept of being "KEPT." This reinforces the brand name and its meaning, creating a powerful and memorable identity.
• •Maintain an Uplifting and Empowering Tone: All copy should feel positive and encouraging. Avoid judgmental or exclusive language. The goal is to inspire and uplift, making everyone feel welcome in the KEPT community.

Social Perception

Customers perceive KEPT Clothing Brand as a high-quality, authentic source for Christian apparel that is both fashionable and meaningful. It is seen as a leader in its niche, successfully blending streetwear aesthetics with faith-based messaging. The brand is trusted for its quality materials and unique designs, and its commitment to community and charity is recognized and appreciated.

Copy Examples

• •Engineered for comfort, designed for purpose. Our new 'Steadfast' Hoodie is more than just a layer—it’s a reminder. In a world that shifts, stand firm in what holds you. Crafted with our signature vintage wash for a feel that's as timeless as your faith. Wear your story. #KEPTxGOD #FaithInFabric #ChristianStreetwear
• •You asked, we restocked! The 'Grace Upon Grace' tee that you love is back. It’s not just a shirt; it’s a conversation starter. Made from premium, ultra-soft cotton that feels as good as its message. Join the KEPT community and express your faith in style. Shop now and get free shipping on orders over $75!
• •This season, give more than just a gift—give a message of hope. The KEPT Christmas Collection is thoughtfully designed to celebrate the reason for the season. From cozy hoodies to statement tees, each piece is a wearable testament to faith. For a limited time, enjoy 20% off the entire collection. #GiftsWithPurpose #KEPTxGOD
• •We're not just a brand. We're a family. You are KEPT. Thank you for sharing your story with us. 🙏 #KEPT #Faith #Community #ChristianApparel #Testimony
• •KEPT was born from a simple idea: that what we wear can be a reflection of what we believe. Guided by 1 Peter 1:5, we pour our faith into every fiber, creating high-quality apparel that equips believers for their daily walk. It’s more than clothing—it’s armor for the faithful. Every thread speaks of Him, not just in design, but in intention.