Brand Tone

Enthusiastic & Passionate, Service-Oriented & Reliable, Straightforward & Informative, Current & Trendy

Brand Values

• •Quality: Stated by being authorized resellers of reputable brands known for quality.
• •Authenticity: Selling genuine products from licensed brands.
• •Customer Satisfaction: Evident through their customer service commitments (quick response, returns policy) and showcasing positive reviews.
• •Variety & Selection: Offering a wide range of cap types, brands, and team affiliations to cater to diverse preferences.
• •Accessibility/Convenience: Providing an easy-to-navigate online store with clear purchasing and return processes.

Best Practices

• •Stay True to Your Roots (Enthusiast-Driven): Always let the genuine passion for caps and headwear culture shine through. Use language that resonates with fellow enthusiasts (e.g., "fresh drops," "cop this," "iconic style").
• •Prioritize Clarity and Information: While being enthusiastic, ensure all essential product information (brand, style, materials, team affiliation) is clearly and accurately presented. Avoid overly complex jargon unless it's common parlance within the cap community.
• •Be Consistently Reliable in Your Messaging: Reinforce trust by consistently mentioning guarantees like fast shipping, easy returns, and responsive customer service in relevant communications (e.g., checkout process, transactional emails, FAQ).
• •Keep it Current and Visually Engaging: Mirror the trendiness of the products in the copy. Use active voice, relevant (and not outdated) slang sparingly if appropriate for the target audience, and always pair with high-quality product visuals, especially on social media.
• •Speak the Customer's Language (Literally and Figuratively): Continue using Swedish for the primary audience. Understand their motivations – team loyalty, fashion statement, brand preference – and tailor copy to appeal to these drivers. For instance, for team caps, evoke a sense of pride and belonging.

Social Perception

The brand is likely seen as a reliable source for authentic caps in the Swedish market. Based on the available customer reviews on their site, the perception appears to be positive, with customers highlighting fast delivery and good service. The brand is perceived as a specialized retailer for caps, catering to fans of specific sports teams and those looking for recognized cap brands.

Copy Examples

• •Headline (Website Banner/Social Media): "Top Off Your Look. 🔥 Your Next Favorite Cap is Here. Authorized Brands, Fast Shipping!"
• •Product Description Snippet (for a New Era Yankees Cap): "Rep the Yanks in iconic style! This official New Era 9FORTY delivers the perfect fit and timeless design you expect. Crafted for comfort and built to last – add this classic to your collection today. 🧢"
• •Social Media Post (New Arrivals): "Fresh Drops! 🚀 Check out the latest heat from '47 Brand, New Era, and more. From MLB to NFL, find your team, find your style. Link in bio to shop the collection! #kepsonline #newarrivals #caps #hats #streetstyle"
• •Email Subject Line (Promotion): "Gear Up! 🏈⚾🏒 Special Offer Inside on Your Favorite Team Caps!"
• •About Us Snippet (condensed): "Your go-to for authentic caps online. At Kepsonline.se, we're passionate about headwear, offering a huge selection from the best brands like New Era and Flexfit. We guarantee quality, fast delivery, and service you can count on. Find your perfect cap with us!"