Brand Tone

empowering, sophisticated, and confidently unconventional

Brand Values

• •Individuality & Self-Expression
• •Empowerment
• •Quality & Craftsmanship
• •Innovation & Modernity
• •Personalized Experience & Connection
• •Inclusivity
• •Confidence & Boldness

Best Practices

• •Embrace "Empowering Rebellion": Consistently use language that is both uplifting and hints at a sophisticated departure from the norm. Words like "define," "architect," "liberate," "unmistakable," "icon," and "rebel" should be woven in naturally.
• •Highlight Personalization & Co-Creation: Always emphasize that the client is central to the design process. Use phrases like "your vision," "designed by you," "co-create," and "your unique identity."
• •Balance Sophistication with Approachability: While showcasing luxury and quality craftsmanship, maintain a welcoming and collaborative tone. Avoid overly technical jargon unless explaining the benefits of a specific construction or material.
• •Tell Stories of Transformation: Feature client testimonials or narratives (anonymized if necessary) that illustrate how a KEP garment helped them feel more confident or perfectly express themselves for a key moment. This reinforces the "empowerment" value.
• •Maintain Visual & Verbal Consistency: Ensure that the imagery used across all platforms aligns with the sophisticated, modern, and slightly edgy tone of the copy. The "Not Your Father's Suits" attitude should be subtly reflected in visuals, showcasing unique details, modern fits, and confident wearers. All communications, from social media replies to email newsletters, should echo the established brand voice.

Social Perception

KEP is generally perceived as a premium, innovative custom clothing brand that allows for significant personal expression. They are seen as a modern alternative to traditional tailoring.

Copy Examples

• •Headline: Don't Just Wear a Suit. Define Who You Are. Body: At Klein Epstein Parker, your style is your statement. We craft custom garments that amplify your individuality. Become the architect of your image. #KEPRebel #CustomDefined
• •Headline: Beyond Bespoke. It's Your Vision, Tailored. Body: Forget off-the-rack. Imagine clothing sculpted to your exact measurements and boldest ideas. Klein Epstein Parker makes your unique fashion identity a reality. Experience Digital Bespoke. #TailoredToYou #IndividualityStitched
• •Headline: The Boardroom Maverick. The Wedding Icon. The Unmistakable You. Body: For every moment that demands your signature, KEP delivers custom-crafted confidence. Express yourself without saying a word. What will your KEP suit say about you? #DressWithIntention #KEPCustom
• •Headline: Liberate Your Style. Body: Klein Epstein Parker was founded on the idea that fashion should be freeing. Design every detail, from lapel to lining, and step into a look that's undeniably you. Your rebellion. Your rules. Your suit. #FashionRebellion #BeYourOwnIcon
• •Headline: Crafted in Europe. Designed by You. Worn with Unrivaled Confidence. Body: Experience the pinnacle of personalized luxury. Klein Epstein Parker combines the finest materials and expert craftsmanship with your unique vision. This isn't just a suit; it's your armor. #CustomCrafted #LuxuryPersonalized