Brand Tone

Helpful & Informative, Approachable & Engaging, Confident & Empowering, Trendy & Modern

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Empowerment & Confidence
• •Transparency

Best Practices

• •Use the terms 'hair extensions' or 'wigs' contextually.
• •Incorporate language that is helpful and informative, such as tips, tutorials, and how-to guides.
• •Use language that promotes beauty and confidence, focusing on transformations and stylish looks.
• •Incorporate trendy and modern language to convey up-to-date styles.
• •Actively engage with customer feedback and suggestions, responding to comments and messages in a timely manner.

Social Perception

Positive for product quality, reliable & trustworthy, fashionable & on-trend, good value, responsive

Copy Examples

• •Looking for a new you? Explore our realistic wigs and hair extensions – find your perfect style today!
• •Need help choosing the right wig size? Check out our helpful guide for tips and tricks!
• •Get ready to turn heads! Our high-quality hair extensions will give you the confidence to rock any look.
• •Upgrade your style with our trendy wig collection and discover the latest hairstyles.
• •Want to try a new hair color without the commitment? Our wigs and extensions are the perfect solution for a quick and easy transformation!