Brand Tone

Friendly, Approachable, Community-Focused, Local, Trustworthy, Reliable, Nostalgic, Traditional, Helpful, and Knowledgeable

Brand Values

• •Community Support
• •Customer Service
• •Trust and Honesty
• •Quality Products
• •Local Sourcing/Sustainability
• •Family-Oriented

Best Practices

• •Embrace a "Neighborly" Voice: Write as if you're talking to a friend or neighbor. Use warm, approachable language. Avoid overly corporate or impersonal jargon.
• •Highlight Community Stories: Share stories about local customers, community events the store is involved in, or partnerships with local producers. This reinforces the "local" and "community-focused" values.
• •Emphasize Trust and Tradition: Subtly weave in the store's history, family-owned nature, and commitment to honest service. Phrases like "trusted since [year]" or "a family tradition" can be effective.
• •Focus on Helpfulness: Frame product descriptions and service information around how they solve customer problems or make their lives easier. Use "we're here to help" or "let us assist you" type phrasing.
• •Be Authentic and Personal: Don't be afraid to share the personality of the people behind the barn. The YouTube video "Would the REAL Kent Campbell please stand up" suggests a willingness to be a bit informal and personal, which can be very engaging. Continue this genuine approach in all communications.

Social Perception

Well-Loved Local Business, Supportive of Youth and Agriculture, Seen as a Pillar of the Community, Reliable Source for Feed and Farm Supplies

Copy Examples

• •Headline: Your Farm's Best Friend, Right Around the Corner. Body: Since 1982, Kent's Feed Barn has been more than just a store – we're your neighbors. Stop by for quality feed, local supplies, and a friendly chat. We're here to help your farm and family flourish. Call to Action: Visit Us Today!
• •Headline: Generations of Know-How, For Your Animals' Wellbeing. Body: From our family to yours, Kent's Feed Barn offers trusted advice and the best in animal nutrition and farm supplies. We believe in quality products and good old-fashioned service. Call to Action: Ask Our Experts!
• •Headline: Keeping It Local, Keeping It Fresh. Body: We're proud to stock our shelves with goods from local farmers and grain mills. Supporting our community while providing you with the freshest feed and supplies – that's the Kent's Feed Barn way. Call to Action: Shop Local, Shop Kent's!
• •Headline: More Than Feed – It's a Community. Body: Kent's Feed Barn isn't just about what we sell; it's about the connections we build. Experience the friendly service and community spirit that makes us different. Call to Action: Join the Kent's Family!
• •Headline: Conveniently Yours: Drive-Thru, Delivery, and a Smile! Body: Getting your farm and pet supplies shouldn't be a chore. With our easy drive-thru loading and local delivery, Kent's Feed Barn makes it simple to get what you need, when you need it – always with a helpful hand. Call to Action: Try Our Easy Services!