Brand Tone

Warm, Whimsical, Personal, Charming, Gentle, Passionate, Appreciative, Aspirational, and Calming

Brand Values

• •Curation of Unique Items
• •Celebration of Rustic & Country Aesthetics
• •Creating a "Cosy Home"
• •Personal Touch & Connection
• •Simplicity and Nature

Best Practices

• •Use Sensory and Emotive Language: Consistently use words that evoke feelings of comfort, warmth, and nostalgia. Adjectives like cosy, gentle, soft, warm, rustic, charming, whimsical, and timeless should be staples in the brand's vocabulary.
• •Tell a Story, Don't Just Sell a Product: Frame items within a lifestyle narrative. Instead of saying "Buy this blanket," say "Wrap yourself in the warmth of our softest throw, perfect for curling up with a good book on a rainy day."
• •Maintain a Personal, Conversational Voice: Write as if you are speaking to a friend. Use "we" and "you" to create a direct connection. Asking questions in posts encourages interaction and builds a stronger community.
• •Highlight the "Handpicked" and "Unique" Nature of Products: Emphasize that items are specially curated. This reinforces the brand's value of offering unique treasures and justifies a departure from mass-market language. Phrases like "A special find," "Lovingly chosen," or "From our home to yours" work well.
• •Connect to Nature and the Seasons: Regularly reference the garden, the changing seasons, and the simple joys of nature. This aligns perfectly with the brand name "The Little Country Garden" and appeals to an audience that values a connection to the outdoors.

Social Perception

Overwhelmingly positive, with customers praising product beauty, uniqueness, and quality. Perceived as friendly and personal due to excellent customer service, including handwritten notes. Has cultivated a strong community around 'cottagecore' and rustic aesthetics. Rebranding was seamless and well-received.

Copy Examples

• •Morning moments made a little sweeter. ✨ There's nothing quite like sipping your first cup of tea from a mug that feels just right. Our new hand-finished ceramic mugs are here to bring a touch of rustic charm to your daily ritual. Which one is calling to you?
• •A little box of countryside charm, delivered to your door.
• •Bring the gentle beauty of a country garden indoors. Our ‘Wildflower Meadow’ cushion is crafted from soft, natural linen and features a delicate print to add a touch of timeless elegance to any sofa, armchair, or cosy nook. Perfect for slow, dreamy afternoons.
• •What’s one little thing that makes your house feel like a home? For us, it’s the glow of a scented candle in the evening. We’d love to hear your thoughts in the comments below! 👇 #TheLittleCountryGarden
• •Find Your Little Piece of Perfect. Handpicked treasures to make your home a haven. Shop our new collection of country-inspired decor.