Brand Tone

Enthusiastic, Encouraging, Family-Oriented, Value-Driven, Practical.

Brand Values

• •Family & Inclusivity
• •Accessibility (to Cycling)
• •American Heritage/Manufacturing
• •Customer Service
• •Fun & Enjoyment

Best Practices

• •Focus on the benefits of the bike for everyday use, commuting, leisure, and fitness, rather than overly technical jargon.
• •Be positive and uplifting, celebrating the benefits of cycling.
• •Highlight the brand’s commitment to customer satisfaction and its warranty.
• •Use hashtags like #KentHeritage, #ValueBikes, and #BikeMonth.
• •Be Solution-Oriented and Supportive in Service Communications: When addressing issues (as suggested by some reviews regarding assembly or parts), maintain a helpful, empathetic tone that reinforces the brand’s commitment to customer satisfaction and its warranty.

Social Perception

Kent Bicycles is perceived as a budget-friendly and established brand that offers good value for beginners and casual riders. While known for affordability, there is a mixed perception of quality, but it’s recognized for customer service responsiveness.

Copy Examples

• •Empowering Adventures, Ensuring Safety.
• •Pedal Into a Greener Future.
• •Kent aims to provide bikes that don't cost an arm and a leg.
• •Celebrating Bike Month with amazing deals for the whole family! #BikeMonth #KentBikes #PedalTogether
• •Get ready for fun family adventures! Our bikes are designed for riders of all ages and abilities.