Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Authentic & Story-Driven, Helpful & Educational, Community-Oriented

Brand Values

• •Quality & Heritage
• •Accessibility & Inclusivity
• •Customer Success & Satisfaction
• •Joy of Baking
• •Natural & Healthy

Best Practices

• •Embrace the Story: Always weave in the unique history of the 150-year-old San Francisco starter and its connection to Kensington Market. This is a key differentiator.
• •Be Enthusiastic and Encouraging: Use positive, vibrant language that reflects a genuine passion for sourdough and supports customers, especially beginners, on their baking journey.
• •Prioritize Helpfulness: Ensure that copy is not just promotional but also educational, providing real value with tips, links to resources, and clear explanations.
• •Foster Community: Encourage interaction, showcase user-generated content, and use inclusive language that makes customers feel like part of the 'Kensington Sourdough baking crew.'
• •Maintain Authenticity: Be transparent about the product, share genuine customer experiences (reviews), and let the quality and history of the starter speak for itself. Avoid overly slick corporate jargon; keep it personal and slightly quirky (like the 'INFINITY BREADS!' or the Malthusian nightmare quip in the FAQ).

Social Perception

Highly Trusted & Reliable, Authentic Product with a Rich Story, Excellent Customer Support, Good Value, Community Favourite

Copy Examples

• •Headline: Bake with History: Our 150-Year-Old San Francisco Starter – Delivered to Your Door! Body: Unleash your inner baker with Kensington Market Sourdough! Our legendary starter isn't just incredibly active; it's a piece of history, lovingly maintained and ready to bring delicious, tangy sourdough bread and more to your kitchen. Perfect for beginners and pros alike. Join the crew! #KensingtonSourdough #ArtisanBaking
• •Social Media Post (Image: A beautiful, crusty loaf of sourdough): Caption: From our historic starter to your home oven – this is the magic of Kensington Sourdough. ✨ Simple ingredients, a little patience, and our 'super active' 150-year-old starter are all you need. What will YOU bake today? Share your creations! #SourdoughLove #BakingJoy #RealBread
• •Product Page Snippet: Ready for 'INFINITY BREADS'? Our world-famous San Francisco sourdough starter is your ticket to a lifetime of delicious, homemade bread, bagels, pancakes, and more! We provide everything you need to get started – clear instructions, friendly tips, and a community of passionate bakers. 100% Satisfaction Guaranteed.
• •Email Newsletter Subject: Your Sourdough Adventure Starts Now! (+ Free Shipping!) Body Snippet: Hi [Customer Name], ever dreamt of pulling a perfect, golden-brown sourdough loaf from your own oven? At Kensington Market Sourdough, we make it easy and fun! Our 150-year-old starter is famously robust and forgiving. Plus, explore our website for tips, recipes, and all the support you need to bake with confidence. Happy Baking!
• •Workshop/Guidance Focused (Website): New to Sourdough? No Worries! We've helped thousands of beginners bake their first amazing loaf. Our starter is incredibly resilient, and our step-by-step guides and troubleshooting tips will walk you through every stage. Dive in – the delicious rewards are worth it! #SourdoughStarter #LearnToBake